Apple Calls New Smartwatch Its First Carbon Neutral Product

Apple Inc. unveiled a new smartwatch lineup that it described as a major environmental milestone for the company: its first carbon neutral product.

| Updated on: Sep 13 2023, 07:31 IST
Apple Watch 9 price revealed at Apple event 2023; check price, specs and features
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1/5 At the Apple event, the Apple Watch 9 price was announced on launch. Apple Watch series 9 price starts at Rs. 41900, and Apple Watch SE starts at Rs. 29900. The new Apple Watch lineup can be ordered today, with availability beginning Friday, September 22. (Apple)
Apple introduced its first carbon neutral products.
2/5 Apple Watch Series 9 is more powerful than ever with the new S9 SiP, which increases performance and capabilities; a magical new double tap gesture; a brighter display; faster on-device Siri, now with the ability to access and log health data; Precision Finding for iPhone; and more.  (Apple)
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3/5 Apple Watch Series 9 also has a new 4-core Neural Engine that can process machine learning tasks up to twice as fast, when compared with Apple Watch Series 8. The power efficiency of the S9 SiP allows Apple Watch Series 9 to maintain all-day 18-hour battery life. (Apple)
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4/5 The power-efficient S9 SiP and advanced display architecture increase the maximum brightness of the Apple Watch Series 9 display up to 2000 nits — double that of Series 8 — making it even easier to read text in bright sunlight. (Apple)
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5/5 For the first time on Apple Watch, Siri requests can be processed on device.  Users can also make Siri requests on Apple Watch Series 9 to log health data such as their weight, period, or medications taken.2  (Apple)
Apple introduced its first carbon neutral products.
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Apple introduced its first carbon neutral products. (Apple)

Apple Inc. unveiled a new smartwatch lineup that it described as a major environmental milestone for the company: its first carbon neutral product.

The new Apple Watch Series 9 and a second-generation version of the high-end Ultra model are manufactured with clean energy and use a more eco-friendly band, the company said at a livestreamed presentation Tuesday. They also have a faster S9 chip and come in colors such as pink, gold and black. The new chip represents the first speed increase for the watch in three years.

As part of the green push, Apple is eliminating leather watchbands. The latest watches will also process Siri voice assistant requests on the device, making it more responsive. They'll also respond to a new hand gesture — the double-tapping of a user's fingers — to handle various tasks.

The watches start at $399 for the Series 9 and $799 for the Ultra, similar to last year's prices. They go on sale Tuesday, and will be available Sept. 22, the company said.

The company also unveiled its new iPhone 15, which featured a USB-C charging port and camera improvements. It's not unusual for Apple shares to fall during its big product announcements, and Tuesday was no different. Shares fell 1.7% at 2:00 p.m. in New York.

While it wasn't announced during the presentation, Apple is also testing a new 3D-printing-based manufacturing process for device enclosures with the case of the stainless steel Apple Watch Series 9, Bloomberg News has reported. Apple plans to bring this process to the Apple Watch Ultra next year and eventually to more products, including the iPhone.

These new Apple Watch hardware is receiving only minor tweaks. But the company's new watchOS 10 software — which will be available for older models as well — will offer updated widgets, new app designs, and features for bikers and hikers.

The Apple Watch is a major part of Apple's wearables, home and accessories segment, which generates about 10% of Apple's annual revenue — about $40 billion a year. However, the company's market share fell in the first quarter this year to 26% from 32%, according to data from Counterpoint Research. The data provider said that was the first time first-quarter shipments of the Apple Watch fell below 10 million units in three years.

The new models are unlikely to spur upgrades from users with a first-generation Apple Watch Ultra or an Apple Watch Series 7 or 8, but could bring in share from rivals like Samsung Electronics Co. The company is also looking to bring new people into the smartwatch market. It has touted that about two-thirds of recent Apple Watch buyers are new to the product.

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First Published Date: 13 Sep, 07:31 IST