BOULT launches Mirage smartwatch, a feature-packed, affordable wearable | Wearables News

BOULT launches Mirage smartwatch, a feature-packed, affordable wearable

Indian wearable brand BOULT has launched its latest innovation, the Mirage smartwatch, catering to a diverse range of consumer needs. It is priced at INR 1,799 for a limited time.

| Updated on: Nov 03 2023, 15:30 IST
Mirage smartwatch
BOULT introduces the Mirage smartwatch, available at an exclusive launch price of INR 1,799, Company touts it as the perfect companion for fitness enthusiasts and tech-savvy individuals.

With the festive season on in full swing, there are a huge number of launches happening in the electronics space and the latest is a smartwatch by Boult. The company has introduced its latest innovation, the Mirage smartwatch, designed to cater to the diverse needs of Indian consumers. This smartwatch is available for a limited time at an attractive price of INR 1,799 on Boult's official website ( and Otherwise, it will retail at INR 2,199. The Mirage smartwatch combines a sleek and stylish design with a lightweight metal frame, making it an appealing choice for individuals seeking both aesthetics and functionality. Its 1.39-inch HD display, featuring a resolution of 360x360 pixels, offers crisp and vibrant visuals. Moreover, the Mirage is rated IP67 water-resistant, ensuring its suitability during workouts or in rainy conditions.

For fitness enthusiasts, this smartwatch provides a wide range of features. With over 120 sports modes, it can effectively track various physical activities such as running, walking, cycling, and more. It also comes equipped with a built-in heart rate monitor, blood oxygen monitor, and sleep tracker, enabling users to monitor their overall health and fitness.

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In addition to its fitness capabilities, the Mirage offers several smart features. It supports Bluetooth calling, allowing users to make and receive calls directly from the watch. With a built-in speaker and microphone, it can also function as a music player or podcast player.

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In terms of notifications, the Mirage ensures users stay connected with alerts for calls, messages, and apps. It also provides a weather forecast and serves as a music player and camera controller. Notably, it boasts an impressive battery life, capable of lasting up to 7 days on a single charge.

Varun Gupta, Co-Founder of BOULT, emphasized the importance of combining cutting-edge features with personal style in today's smartwatch market. He said, “As technology continues to advance, consumers are looking for smartwatches that not only provide cutting-edge features but also complement their personal style. The BOULT Mirage Smartwatch is designed to meet these needs, delivering a fashionable and functional wearable that enriches your daily life." 

BOULT says it is the second-largest audio company in India.

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First Published Date: 03 Nov, 15:30 IST