# Around 10,000 iOS apps begin showing 'App Tracking Transparency' privacy prompts: Report | Mobile News (HT Tech)

> On iOS 14.5 and later versions of Apple’s mobile operating system, developers have to first ask users for permission before using Apple’s random and unique Identifier for Advertisers (IDFA) to track users.

# Around 10,000 iOS apps begin showing 'App Tracking Transparency' privacy prompts: Report

## On iOS 14.5 and later versions of Apple’s mobile operating system, developers have to first ask users for permission before using Apple’s random and unique Identifier for Advertisers (IDFA) to track users.

Aug 21 2022, 17:03 IST

![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png)

![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png)

![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png)

![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png)

![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png)

![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png)

![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png)

![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png)

![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png)

![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png)

![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png)

![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png)

![Apple's App Tracking Transparency went live with iOS 14.5 that was released last week.](https://images.hindustantimes.com/tech/img/2021/05/01/1600x900/david-grandmougin-cfV8CtFQyjs-unsplash_1616311037333_1619869152467.jpg)

Apple's App Tracking Transparency went live with iOS 14.5 that was released last week. (David Grandmougin/Unsplash)

![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png)

### By HT TECH

Earlier this week, Apple released the much-anticipated update to iOS 14.5, bringing along several new features such as FaceID while wearing masks, over 400 new emoji and battery improvements for iPhone 11 models. The update to iOS 14.5 also finally enforces Apple’s rule that developers must seek user consent before tracking their data across apps and devices — and now a new report suggests that nearly 10,000 apps have started prompting users to share their data.

Also read: Here's why you need to update your iPhone to iOS 14.5 right away

On iOS 14.5 and later versions of Apple’s mobile operating system, developers who want to use Apple’s random and unique Identifier for Advertisers (IDFA) to track users have to first ask users for permission with a new dialog that offers two options - Allow and Ask not to track. According to a report by AppleInsider, data and analytics firm AppFigures found that around 10,000 had turned on requests for permission to use the IDFA tags.

Also read

click here.

Some of the shady techniques apps are using to make sure users click on the Allow button. (AppFigures)

![image caption](https://images.hindustantimes.com/tech/img/2021/05/01/original/att-prompts_1619869693412.png)

Some of the shady techniques apps are using to make sure users click on the Allow button. (AppFigures)

Even if we consider that the analytics firm’s numbers are likely a small indicator of the real number of apps that have enabled the permissions prompt and that the App Store has millions of apps, the numbers could be considered an indicator of poor adoption by developers. At the same time, AppFigures notes that most of the apps that had starting asking users for user consent were game titles, while social media apps made up around only five percent of the apps that adopted the privacy prompts.

Read more: Apple's iOS 14.5 update brings new emoji: Here are the notable arrivals and changes

Interestingly, AppFigures says that many developers have not bothered with writing proper explanations before presenting users with the prompt. While some apps told users they would use the permission to deliver personalised ads, others present long amounts of text that users are unlikely to read. Meanwhile another app thanks users for “being a fan” of the app and asks them to click allow to “keep supporting” the app by letting it deliver personalised advertising. It remains to be seen whether Apple will take decisive action against these apps to deter others from taking advantage of users in this manner.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

01 May, 17:21 IST

apple

ios 14.5

ios

![HT Tech Awards](https://tech.hindustantimes.com/ht-tech-power-list-awards-2026/httech-awards-banner-new.webp)

### Related Stories

07 Oct 2026

71,619,869,101,585

NEXT ARTICLE BEGINS

![View all](https://images.hindustantimes.com/tech/static/revamp/images/png/view-all-icon.png)

## Tips & Tricks

![Ghibli-style art](https://images.hindustantimes.com/tech/img/2025/03/28/414x233/ChatGPT_Ghibli_style_images_1743161814450_1743161814596.jpg)

### How to turn your photos into Ghibli-style art with ChatGPT for free: Step-by-step guide

![How to create an invitation using iPhone’s new Apple Invites app- Step-by-step guide](https://images.hindustantimes.com/tech/img/2025/02/14/414x233/invites_1738728829564_1739543695649.png)

### How to create an invitation using iPhone’s new Apple Invites app- Step-by-step guide

![Apple TV app arrives on Android phones and tablets: What you get and how to install it](https://images.hindustantimes.com/tech/img/2025/02/13/414x233/unnamed_1739426557335_1739426567634.jpg)

### Apple TV app arrives on Android phones and tablets: What you get and how to install it

![Vodafone Idea OTT plans](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Vodafone Idea users can now stream 17 OTT apps with one subscription: Here's how

![Android data transfer methods](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### How to transfer data from one Android to another using Google backup, USB-C cable, and more

## Editor’s Pick

![iPhone 16e launched with A18 chip, Apple AI—bringing flagship power on a budget: Check specs, price](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### iPhone 16e launched in India: All details about the new budget mobile from Apple

![DeepSeek was founded in China with only a fraction of the budget of the top AI companies in the US.](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### DeepSeek AI: How it works, who’s behind it, how it’s different from ChatGPT, and its big US market impact explained

![iPhone 17 Air likely to get this feature that iPhone 17 Pro models may miss out on](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### iPhone 17 Air likely to get this feature that iPhone 17 Pro models may miss out on

![Google Whisk AI explained: How remixing works, availability, and how it differs from Gemini](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Google Whisk AI explained: How remixing works, availability, and how it differs from Gemini

![iOS 18.4 beta arriving soon: Know why it is the biggest iPhone update](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### iOS 18.4 beta arriving soon: Know why it is the biggest iPhone update

## Trending Stories

![Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order

![Infinix Note 50s 5G+](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC

![Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more

![Apple Intelligence AI training](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Apple plans to train AI using your on-device data without accessing personal content or emails: Report

![CMF Buds 2](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside

keep up with tech

![Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-facebook.png)

![Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-twitter.png)

![WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-whatsApp.png)

![Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-facebook.png)

## Gaming

![Check out these five gaming monitors under  <span class='webrupee'>₹</span>20,000,](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Top 5 gaming monitors under ₹20000 you should consider

![gaming consoles](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off

![Pokémon GO Wild Area 2025](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges

![Shade Silver](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Shade Silver free on Steam for a limited time: Here’s how to get it

![Call of duty](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak

![View all](https://images.hindustantimes.com/tech/static/revamp/images/png/view-all-icon.png)

## Trending News

### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order

![Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order](https://images.livemint.com/static/static/1x1_img.gif)

### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC

![Infinix Note 50s 5G+](https://images.livemint.com/static/static/1x1_img.gif)

### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more

![Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more](https://images.livemint.com/static/static/1x1_img.gif)

### Apple plans to train AI using your on-device data without accessing personal content or emails: Report

![Apple Intelligence AI training](https://images.livemint.com/static/static/1x1_img.gif)

### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside

![CMF Buds 2](https://images.livemint.com/static/static/1x1_img.gif)

## Trending Gadgets

Mobiles

Laptops

Tablets

![HT Tech](https://images.hindustantimes.com/tech/static/revamp/images/png/HT_tech-new.gif)

- https://tech.hindustantimes.com/mobile/news/around-10-000-ios-apps-begin-showing-app-tracking-transparency-privacy-prompts-71619869101585.html