iPhone 12 mini production to be discontinued due to poor sales
Production of the iPhone 12 mini is going to be discontinued in Q2 due to poor sales and low demand.
Apple’s new iPhone lineup launched last year included the iPhone 12, the iPhone 12 mini, the iPhone 12 Pro and the iPhone 12 Pro Max. While demands for the other models have been pretty good, the iPhone 12 mini has not fared as well.
The iPhone 12 mini came with a 5.4-inch screen and was Apple’s most inexpensive new device. However, that didn’t help and the iPhone 12 mini is one of Apple’s lowest selling models accounting for only 6% of the sales, according to reports.
JPMorgan Chase in its latest forecasts cut the iPhone 12 and and iPhone 12 mini production forecasts by 9 and 11 million respectively. JPMorgan Chase’s analyst William Young also confirmed that the market demand for the iPhone 12 mini is weak and global sales are too low.
The analysts cited their supply chain sources and added that Apple is going to cease production of the iPhone 12 mini in the second quarter of 2021. Analysts also raised the iPhone 12 Pro Max sales forecast by 11 million units.
This would make the iPhone 12 mini the most short-live flagship model in iPhone history. On the other hand, it is expected that Apple is going to launch another small iPhone model with the new range this year and Apple should correct some things on that, like battery life, before launching it.