iPhone sales slump by 24 pct in China amidst competition from Huawei; Boost for Apple in Japan | Mobile News

iPhone sales slump by 24 pct in China amidst competition from Huawei; Boost for Apple in Japan

Apple iPhone sales saw a massive increase in Japan with the iPhone 15 series being the most-demand product, while it faced a 24 percent slump in China, facing competition from Huawei.

By: HT TECH
| Updated on: Mar 06 2024, 14:27 IST
iPhone 16 aims to surpass Samsung Galaxy S24's AI dominance THIS way
iPhone 14
1/6 In the race for artificial intelligence supremacy among flagship smartphones, Apple appears to be gearing up to outshine its rivals, particularly the Samsung Galaxy S24 and Google Pixel 8 series. Reports from Taiwanese site Economic Daily News, suggest that the upcoming iPhone 16 line will be equipped with an A18 chipset boasting a Neural Engine with significantly more cores than its predecessor, the A17 Pro used in the iPhone 15 Pro and iPhone 15 Pro Max. (Apple/ Samsung)
image caption
2/6 The Neural Engine is a crucial component of Apple's chipsets, dedicated to handling AI and machine learning tasks. Increasing the number of cores in the Neural Engine aligns with Apple's strategy to enhance its AI capabilities significantly. While the exact core count for the A18's Neural Engine remains undisclosed, the A17 Pro featured 16 cores, implying a noteworthy advancement in AI processing for the iPhone 16 series, Techradar reported.  (AP)
image caption
3/6 Notably, this potential upgrade marks the first instance of Apple augmenting the Neural Engine's core count since the iPhone 12, indicating a substantial leap in AI capabilities for the upcoming iPhones. (Unsplash)
iPhone 14
4/6 Nevertheless, it's crucial to recognize that core count alone does not determine performance, as demonstrated by the A17 Pro's Neural Engine outperforming the A16 Bionic despite having the same core count. While this leak should be taken with caution, expectations are high for the A18 to deliver significantly improved AI capabilities. (HT Tech)
iPhone 14
5/6 There's speculation about whether all iPhone 16 models will feature the A18 chipset. Apple has traditionally reserved its latest chipsets for the Pro models. Furthermore, rumors suggest that certain advanced AI features may be exclusive to the iPhone 16 Pro and iPhone 16 Pro Max, potentially leaving the iPhone 16 and iPhone 16 Plus with a less powerful chipset. (Apple)
image caption
6/6 The exact nature of the lesser chipset remains uncertain, with possibilities ranging from the current A17 Pro to a modified version of the A18 with fewer Neural Engine cores. Regardless, it appears increasingly likely that this year's Pro models will equip Apple with the hardware needed to rival Samsung and Google in the realm of AI, though the software and additional features remain uncertain. (AP)
iPhone 14
icon View all Images
Check out the Apple iPhone sales trends in Japan and China. (Bloomberg)

Apple has come along with their iPhones in the last few years. It has created a name and brand image for itself which attracts buyers to invest in its products. However, becoming one of the top smartphones is not enough for tech-savvy buyers in every country. A recent study highlights that iPhone sales in Japan are continuously increasing, but it's the exact opposite in China. Apple iPhone sales have seen a massive decrease, while Huawei has been the choice for many in China. Know more about the market study here and what experts say.

Apple iPhone sales in Japan and China

According to an IDC report, iPhone sales in Japan saw immense growth during the second quarter of the market share while other brands struggled in the region. The report highlights that Apple retained a 51.9 percent share in Japan leaving all the nearest competitors far behind. Apple iPhone sales topped the chart while Sharp and Google maintained the second and third positions respectively. Additionally, the most demand was seen in the iPhone 15 series.

You may be interested in

11% OFF
Apple iPhone 15
  • Black
  • 6 GB RAM
  • 128 GB Storage
Huawei Enjoy 60 Pro
  • 6 GB RAM
  • 128 GB Storage
  • 6.8 inches Display Size
Huawei Nova 11 SE
  • 8 GB RAM
  • 128 GB Storage
  • 6.67 inches Display Size
Huawei Nova Flip
  • 8 GB RAM
  • 128 GB Storage
  • 6.73 inches Display Size

Also read: iPhone SE 4: Leak reveals notch, larger display, and potential 2024 launch surprise

Not sure which
mobile to buy?

The Counterpoint report showcased how iPhone sales in China have decreased by 24 percent. However, Huawei has made a significant comeback with a 64 percent increase in sales. Senior Analyst Mengmeng Zhang quoted several reasons for the fall in sales. Zhang added, “Primarily, it faced stiff competition at the high end from a resurgent Huawei while getting squeezed in the middle on aggressive pricing from the likes of OPPO, Vivo and Xiaomi.” It was also highlighted that with no significant upgrades to the iPhone 15 series, smartphone buyers preferred to retain their older generation of iPhone. China also saw massive demand for the new Mate 60 series. While Huawei struggled for many years in the country, now it has started gaining pace and is making a major comeback with its innovative offerings.

Other smartphone brands such as Oppo, Vivo, Xiaomi, and others have also experienced a fall in sales according to the report.

One more thing! We are now on WhatsApp Channels! Follow us there so you never miss any updates from the world of technology. ‎To follow the HT Tech channel on WhatsApp, click here to join now!

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 06 Mar, 14:27 IST
Tags:
NEXT ARTICLE BEGINS