# Big boost! GPT-4 increased BCG employees' productivity compared to staff without the AI tool | Tech News (HT Tech)

> A Harvard Business School study found that the Boston Consulting Group employees who used GPT-4 were able to be more productive compared to those who did not get the AI tool’s assistance.

# Big boost! GPT-4 increased BCG employees' productivity compared to staff without the AI tool

## A Harvard Business School study found that the Boston Consulting Group employees who used GPT-4 were able to be more productive compared to those who did not get the AI tool’s assistance.

Nov 11 2023, 17:46 IST

![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png)

![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png)

![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png)

![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png)

![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png)

![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png)

![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png)

![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png)

![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png)

![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png)

![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png)

![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png)

![AI](https://images.hindustantimes.com/tech/img/2023/11/11/1600x900/ChatGPT-Detecting-Cheats-0_1679293031187_1679293031187_1699690885439.jpg)

Know the impact of AI tools in the workspace as a new study measures how it boosts the productivity of employees. (AP)

![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png)

### By HT TECH

Generative artificial intelligence and its impact on jobs and employment has been a constant debate ever since the new technology sprang up. The educated estimate is that AI is going to make some jobs obsolete, but it will also create new opportunities. However, one particular aspect where not much research has taken place is how AI and humans working together can impact work. This changed with a recent study that monitored the employees of the Boston Consulting Group (BCG) to find out the compounding effect of an AI-assisted working environment after handing some participants a GPT-4 powered AI tool.

The study was conducted by Harvard Business School and a preprint version of it has been uploaded to Social Science Research Network. The study, titled Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality, collected data from 758 BCG consultants. These participants were randomly assigned to one of three conditions — no AI access, GPT-4 AI access, or GPT-4 AI access with a prompt engineering overview.

## BCG consultants with GPT-4 AI surpass those without it

Once the groups were assigned, all of the participants were given a set of 18 realistic consulting tasks. The study claims that the tasks were designed in a way that some of them would be easy for the AI to handle, while others were outside its current capability. The study found that consultants who used GPT-4 were significantly more productive than their counterparts.

Also read

click here.

The AI group completed 12.2 percent more tasks on average, which was completed 25.1 percent faster than the control group. Additionally, the AI group also produced more than 40 percent higher quality of tasks compared to the group without it.

“Consultants across the skills distribution benefited significantly from having AI augmentation, with those below the average performance threshold increasing by 43% and those above increasing by 17% compared to their own scores,” the study mentioned.

Interestingly, for a task selected to be outside the capabilities of the AI, however, consultants using AI were 19 percent less likely to produce correct solutions compared to those without AI, which highlights the downside of reliance on AI tools.

The study also found two different patterns people displayed while using AI for the given tasks. The study said, “One set of consultants acted as “Centaurs,” like the mythical halfhorse/half-human creature, dividing and delegating their solution-creation activities to the AI or to themselves. Another set of consultants acted more like “Cyborgs,” completely integrating their task flow with the AI and continually interacting with the technology”.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

11 Nov, 13:54 IST

artificial intelligence

![HT Tech Awards](https://tech.hindustantimes.com/ht-tech-power-list-awards-2026/httech-awards-banner-new.webp)

### Related Stories

17 Oct 2026

71,699,690,825,657

NEXT ARTICLE BEGINS

![View all](https://images.hindustantimes.com/tech/static/revamp/images/png/view-all-icon.png)

## Tips & Tricks

![Ghibli-style art](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### How to turn your photos into Ghibli-style art with ChatGPT for free: Step-by-step guide

![How to create an invitation using iPhone’s new Apple Invites app- Step-by-step guide](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### How to create an invitation using iPhone’s new Apple Invites app- Step-by-step guide

![Apple TV app arrives on Android phones and tablets: What you get and how to install it](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Apple TV app arrives on Android phones and tablets: What you get and how to install it

![Vodafone Idea OTT plans](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Vodafone Idea users can now stream 17 OTT apps with one subscription: Here's how

![Android data transfer methods](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### How to transfer data from one Android to another using Google backup, USB-C cable, and more

## Editor’s Pick

![iPhone 16e launched with A18 chip, Apple AI—bringing flagship power on a budget: Check specs, price](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### iPhone 16e launched in India: All details about the new budget mobile from Apple

![DeepSeek was founded in China with only a fraction of the budget of the top AI companies in the US.](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### DeepSeek AI: How it works, who’s behind it, how it’s different from ChatGPT, and its big US market impact explained

![iPhone 17 Air likely to get this feature that iPhone 17 Pro models may miss out on](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### iPhone 17 Air likely to get this feature that iPhone 17 Pro models may miss out on

![Google Whisk AI explained: How remixing works, availability, and how it differs from Gemini](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Google Whisk AI explained: How remixing works, availability, and how it differs from Gemini

![iOS 18.4 beta arriving soon: Know why it is the biggest iPhone update](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### iOS 18.4 beta arriving soon: Know why it is the biggest iPhone update

## Trending Stories

![Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order

![Infinix Note 50s 5G+](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC

![Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more

![Apple Intelligence AI training](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Apple plans to train AI using your on-device data without accessing personal content or emails: Report

![CMF Buds 2](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside

keep up with tech

![Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-facebook.png)

![Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-twitter.png)

![WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-whatsApp.png)

![Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-facebook.png)

## Gaming

![Check out these five gaming monitors under  <span class='webrupee'>₹</span>20,000,](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Top 5 gaming monitors under ₹20000 you should consider

![gaming consoles](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off

![Pokémon GO Wild Area 2025](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges

![Shade Silver](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Shade Silver free on Steam for a limited time: Here’s how to get it

![Call of duty](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png)

### Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak

![View all](https://images.hindustantimes.com/tech/static/revamp/images/png/view-all-icon.png)

## Trending News

### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order

![Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order](https://images.livemint.com/static/static/1x1_img.gif)

### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC

![Infinix Note 50s 5G+](https://images.livemint.com/static/static/1x1_img.gif)

### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more

![Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more](https://images.livemint.com/static/static/1x1_img.gif)

### Apple plans to train AI using your on-device data without accessing personal content or emails: Report

![Apple Intelligence AI training](https://images.livemint.com/static/static/1x1_img.gif)

### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside

![CMF Buds 2](https://images.livemint.com/static/static/1x1_img.gif)

## Trending Gadgets

Mobiles

Laptops

Tablets

![HT Tech](https://images.hindustantimes.com/tech/static/revamp/images/png/HT_tech-new.gif)

- https://tech.hindustantimes.com/tech/news/big-boost-gpt-4-increased-bcg-employees-productivity-compared-to-staff-without-the-ai-tool-71699690825657.html