Elon Musk launches crackdown, orders Twitter layoffs from today; 50% staff may lose jobs

    Twitter will layoff employees in an effort to place the social media platform on a more profitable path. Check details here.

    By: HT TECH
    | Updated on: Nov 04 2022, 10:32 IST
    When Elon Musk tweet sparked horror online abuse against Vijaya Gadde at Twitter
    Vijaya Gadde
    1/6 Elon Musk tweet back in April had sparked a storm against Twitter's Vijaya Gadde. The SpaceX and Tesla CEO’s previous tweets have caused a controversy following his completed takeover of Twitter. (PowerfulJRE YouTube)
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    2/6 Elon Musk’s old tweets about Twitter’s top lawyer Vijaya Gadde are back in the spotlight after he took a bold step on his first day as the new owner of Twitter by firing Twitter Chief Executive Parag Agrawal, Chief Financial Officer Ned Segal and legal affairs and policy chief Vijaya Gadde. (Wikimedia Commons)
    Elon Musk Twitter deal
    3/6 Musk was responding to a tweet from Saagar Enjeti, host of a political podcast and called the move “incredibly inappropriate.” According to Bloomberg, while Musk didn't identify Gadde by name, the post was in response to an article in which she was mentioned. (AFP)
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    4/6 Enjeti tweeted on April 27, “Vijaya Gadde, the top censorship advocate at Twitter who famously gaslit the world on Joe Rogan's podcast and censored the Hunter Biden laptop story, is very upset about the @elonmusk takeover.” (Breaking Points/YouTube)
    Elon Musk
    5/6 Musk has frequently used the social media platform as a way to criticize the company’s decisions, especially when they involve banning accounts from people who violate Twitter's rules and policies. Twitter has banned people like American rapper Ye, formerly known as Kanye West due a couple of anti-semitic tweets recently. (PTI)
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    6/6 A flurry of negative, and even abusive tweets from Twitter users followed Musk’s comments directed at Gadde. Racist slurs were tweeted referencing Gadde’s Indian heritage, with words like “curry” used to target the Twitter lawyer. Users questioned Gadde and blamed that she “destroyed countless @Twitter accounts for speaking the truth.” Racist comments were even hurled at ex-Twitter CEO Parag Agrawal. (AFP)
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    Twitter to layoff employees starting today. (REUTERS)

    After Elon Musk took charge of Twitter, the social media platform has seen several changes including the introduction of a $8 charge for the blue tick verification mark and an absolutely new work ethic that lays stress on long hours. Notably Musk himself has revealed he works anything between 14-18 hours a day. And now, as promised by Musk, Twitter will start laying off staffers in order to place the social media platform on the profitable path. Twitter will inform employees via email on Friday about whether they have been laid off, temporarily closing its offices and preventing staff access, a report by Reuters informed. It has been reported that as many as 50% staff may be shown the door.

    In an email sent to the staff, Twitter said that it will alert employees by 9 a.m. Pacific time on Friday (12 p.m. EDT/1600 GMT) about staff cuts. "In an effort to place Twitter on a healthy path, we will go through the difficult process of reducing our global workforce on Friday," said the email sent on Thursday.

    Twitter further said that its offices will be temporarily closed and all badge access will be suspended in order "to help ensure the safety of each employee as well as Twitter systems and customer data". Also, Twitter employees who will not be affected by the layoffs too will be notified via their work email address. While the employees who have been laid off will be notified with next steps to their personal email addresses.

    It can be noted that Twitter has not yet responded to a request for comment.

    After Musk took control of Twitter, he had ordered deep cost cuts and imposed an aggressive new work ethic across the social media company. He has also directed Twitter's teams to find up to $1 billion in annual infrastructure cost savings, according to two sources familiar with the matter and an internal Slack message. Musk had also last week fired Twitter's chief executive and top finance and legal executives.

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    First Published Date: 04 Nov, 09:49 IST
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