Elon Musk’s Role as ‘Chief Twit’ Knocks $10 Billion From Fortune

In the hours before finalizing his acquisition of Twitter, Elon Musk said he bought the social-media platform to help humanity, not to make more money.

By:BLOOMBERG
| Updated on: Oct 29 2022, 17:35 IST
When Elon Musk tweet sparked horror online abuse against Vijaya Gadde at Twitter
Elon Musk
1/6 Elon Musk tweet back in April had sparked a storm against Twitter's Vijaya Gadde. The SpaceX and Tesla CEO’s previous tweets have caused a controversy following his completed takeover of Twitter. (PowerfulJRE YouTube)
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2/6 Elon Musk’s old tweets about Twitter’s top lawyer Vijaya Gadde are back in the spotlight after he took a bold step on his first day as the new owner of Twitter by firing Twitter Chief Executive Parag Agrawal, Chief Financial Officer Ned Segal and legal affairs and policy chief Vijaya Gadde. (Wikimedia Commons)
Elon Musk
3/6 Musk was responding to a tweet from Saagar Enjeti, host of a political podcast and called the move “incredibly inappropriate.” According to Bloomberg, while Musk didn't identify Gadde by name, the post was in response to an article in which she was mentioned. (AFP)
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4/6 Enjeti tweeted on April 27, “Vijaya Gadde, the top censorship advocate at Twitter who famously gaslit the world on Joe Rogan's podcast and censored the Hunter Biden laptop story, is very upset about the @elonmusk takeover.” (Breaking Points/YouTube)
Elon Musk
5/6 Musk has frequently used the social media platform as a way to criticize the company’s decisions, especially when they involve banning accounts from people who violate Twitter's rules and policies. Twitter has banned people like American rapper Ye, formerly known as Kanye West due a couple of anti-semitic tweets recently. (PTI)
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6/6 A flurry of negative, and even abusive tweets from Twitter users followed Musk’s comments directed at Gadde. Racist slurs were tweeted referencing Gadde’s Indian heritage, with words like “curry” used to target the Twitter lawyer. Users questioned Gadde and blamed that she “destroyed countless @Twitter accounts for speaking the truth.” Racist comments were even hurled at ex-Twitter CEO Parag Agrawal. (AFP)
Elon Musk
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Chief Twit Elon Musk took a $10 billion hit to his net worth after finalizing the Twitter deal. (REUTERS)

In the hours before finalizing his $44 billion acquisition of Twitter Inc., Elon Musk said he bought the social-media platform to help humanity, not to make more money.

Indeed, by finalizing the deal, the world's richest person, who now calls himself “Chief Twit,” took an instant $10 billion hit to his net worth, according to calculations by the Bloomberg Billionaires Index.

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Musk, 51, spent at least $25 billion to follow through on his agreement from April to buy Twitter for $54.20 a share, assuming he kept the external investors who'd committed $7.1 billion to the deal.

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But six months after Musk announced he would buy the company, his offer looks very expensive. Shares of social media companies have crashed as economic uncertainty and interest rate increases curb market speculation and advertiser spending.

The Solactive Social Media Index, which tracks the performance of publicly traded social-media companies, is down almost 40%. The Bloomberg wealth index factors in a similar drop in the value of Twitter, and, thus, Musk's stake.

Other peers have fared even worse. Shares of Meta Platforms Inc., owner of the Facebook and Instagram networks, are down 53% since Musk made his offer for Twitter in April, slashing Chief Executive Officer Mark Zuckerberg's fortune by more than $100 billion from its peak. Snap Inc. has cratered 70% over the period, erasing the wealth of its co-founders.

Musk isn't the only Twitter investor taking a hit. Company co-founder Jack Dorsey and Prince Alwaleed Bin Talal al Saud supported the takeover and are thought to have remained investors in the company. Their wealth estimates dropped $380 million and $640 million, respectively.

Cashing Out

The flip side: For Twitter investors who are cashing out, Musk's deal is a huge win. Not only did they get a 20% premium when Musk made his take-private offer, they also avoided the crash in stock prices that hit rival social media giants.

It's also a big windfall for several outgoing Twitter executives set to share in severance and payouts worth roughly $100 million. About half will go to Parag Agrawal, the former CEO.

Musk spent several months trying to undo the Twitter bid. In July he said he was terminating the deal because he'd been misled about the prevalence of bots on the network. After Twitter sued to force him to complete the deal, the parties went to court. Musk ultimately agreed to proceed at the original offer price.

The $10 billion hit to Musk's fortune brings his total losses this year to $66 billion, according to the Bloomberg wealth index.

Shares of Tesla Inc., his most valuable asset, are down 35% this year, partially on fears he'd sell shares in the electric-vehicle maker to fund his Twitter purchase. Musk used all his available liquid assets to complete the Twitter purchase, and his estimated liabilities increased by $4.6 billion, according to the Bloomberg index.

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First Published Date: 29 Oct, 17:35 IST
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