Facebook to comply with iOS 14 privacy requirements

Facebook will continue to use Apple’s device identifier, but will show users an opt-in prompt when it comes to cross app tracking.

Facebook’s email claimed it had “no choice” but to comply with the mandatory prompt to users, as there was a possibility that Apple could block Facebook and its other apps from the App Store for non-compliance. (REUTERS)

We believe users should have the choice over the data that is being collected about them and how it's used. Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will just require that they ask for your permission first. pic.twitter.com/UnnAONZ61I

— Tim Cook (@tim_cook) December 17, 2020

Apple CEO Tim Cook had responded that the company's latest policy did not prevent Facebook from tracking its users. He had tweeted that the company believed users should have the choice over the data that is being collected about them and how it was used - Facebook could continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 would just require that they ask for user permission first.