Fever FM launches FAB Play, a customisable radio service for businesses

FAB Play allows businesses to do customised in-store advertising, brand promotions and events thereby creating a vibe of an in-house radio station.

FAB Play is technologically the most advanced music player that makes background music and audio management simple, seamless, and efficient for use on commercial premises. (Pixabay)

Fever FM, the radio and entertainment arm of HT Media Limited has announced the launch of its pioneering initiative, FAB Play, a customisable, digital audio player for businesses such as retail outlets, malls, hotels and workplaces.

FAB Play is technologically the most advanced music player that makes background music and audio management simple, seamless, and efficient for use on commercial premises.

FAB Play allows businesses to do customised in-store advertising, brand promotions and events thereby creating a vibe of an in-house radio station. It helps in delighting both the consumers and employees, boost productivity, and build a positive brand image in a cost-effective manner.

Announcing the launch of FAB Play, Ramesh Menon, Chief Business Officer, New Business and Innovation, HT Media said, “Extensive studies have established that music plays an important role in creating a positive effect on the consumers. We have developed an innovative music application for businesses that combines a vast repertoire of music with cutting-edge technology to deliver customized and targeted brand messages for consumers at their establishments.”

FAB Play is hardware agnostic application. It works across mobiles, laptops, desktops or tablets and comes in Windows, Android and iOS versions.

It gives commercial enterprises access to over twenty thousand royalty-free soundtracks, saving the cost and hassle of commercial license management. The tracks are mood-mapped and customised to local tastes, occasion, and time-of-the-day.

FAB Play is convenient to access from anytime, anywhere, providing real-time analytics and reporting. Businesses operating with multiple touchpoints such as retailers, hotels, warehouses, factories, and offices can customize and configure their audio experience through a central dashboard. They can create brand jingles, company messages, or podcast that can go live at desired schedule.

Also, keeping in mind the challenges of internet bandwidth in the country, FAB Play has a dual operating mode - online and offline. The offline mode needs very limited internet speed and connectivity.

The main features of FAB Play include access to over 20K royalty-free soundtracks, 100% customizable music and non-music audio, in-store advertising, hardware and software agnostic - works on Windows, Android and iOS, online and offline play, a centralised control and dashboard and rich analytics.

Speaking about this, Yatin Naik, Business Head, Fever Audio said, “We modified our product to overcome the conditions of unreliable internet and ran multiple pilots to guarantee seamless experience before offering it to our customers. We have already tested our application in over 1000 stores and confident of its robustness even in the remotest locations”.

Another unique part of the offering is the combination of curated shows and jingles from popular RJs and voice artists of Fever FM. Popular RJs such as Aditi of Radio One fame can play as hosts to brands thereby creating a strong audience engagement within the store.

“Audio medium within a commercial setup is undervalued. This medium has powerful potential to create a strong engagement with listeners if used creatively. The benefits of captive audio media for business are manifolds. For retailers, it means additional sales as shoppers tend to stay longer. For factories, its better worker productivity. We at FAB Play are innovating the medium, making it easy to customize and configure”, said Menon.

Some brands that have already signed for FAB Play are Pizza Hut, Liberty, Café Coffee Day and Allen Solly. FAB Play is available to every brand, across every city in India.