LinkedIn impact: One viral video got this job seeker hundreds of interview requests

LinkedIn impact: As layoffs continue and white-collar workers lose leverage, standing out has become increasingly difficult.

From overlooked to overwhelmed: Marta Puerto's viral LinkedIn video transforms her job search journey. (unsplash)

LinkedIn impact: Marta Puerto was just one of thousands of job seekers struggling to stand out in a cooling labor market — and losing hope. Her fortunes reversed with a 1 minute, 42 second long video posted to LinkedIn.

Instead of relying on the standard resume to introduce herself to employers, the Madrid-based marketing manager decided to try to tell her story a different way, showcasing her skills  by marketing herself. 

The video has gone viral, with over 60,000  likes on LinkedIn and counting, and has captured the attention of hundreds of employers. Puerto said she's now being inundated with interview requests from companies and received over 5,000 connection requests on the platform.

“I really thought maybe 100 or at most 200 likes from my network,” she said in an interview. “And now I'm getting connections from previous recruiters that had said no to me. And now they're like ‘Oh, now I want a piece of Marta.'”

As layoffs continue and white-collar workers lose leverage in the job market, standing out among hundreds of qualified applicants has become increasingly difficult. That's especially true as companies turn to artificial intelligence to vet candidates, making it more challenging to get applications in front of hiring managers. 

After being laid off from fintech company Xolo in October, Puerto submitted scores of applications, but she mostly received automated emails in reply and found it hard to get to the next stage of the process.  Dozens of automatic rejections began to weigh on her. She did well once she got to an interview, but it was nearly impossible to get there.

“It was the first barrier that I couldn't break through,” she said. “And so I thought, ‘Okay, I have to do something.'”

Just a few minutes after the 29-year old posted the video on Wednesday, captioned “Meet Marta: the movie,” she said a former coworker now at another company messaged her asking if he could interview her next week. After that, the messages began pouring in. She had to set up a separate email inbox just to handle the volume of requests. 

Some employers have offered to pay for her to relocate. “The interview I had today wanted me to relocate to London and I said no,” Puerto said. “But then they said, ‘Okay, we spoke with the CEO, you could be remote, that's fine.'”

 

Also, read other top stories today:
 

AI backlash! AI firms are facing increasing pressure from some of the world's most formidable names in technology and media, as new tools spark fresh questions over the risks posed by chatbots that threaten to rival human intelligence. Read all about it here. Found it interesting? Go on, and share it with everyone you know.

App fight @Google Play! Industry body IAMAI on Friday "advised" Google not to delist any apps from Google Play, after the tech titan sent out a clear warning that it will remove apps not complying with Play store billing policies. Some interesting details in this article. Check it out here. 

GenAI coming, but not very soon! Nvidia CEO Jensen Huang said that GenAI could - by some definitions - arrive in as little as five years. Check it out here. If you enjoyed reading this article, please forward it to your friends and family.

One more thing! We are now on WhatsApp Channels! Follow us there so you never miss any updates from the world of technology. ‎To follow the HT Tech channel on WhatsApp, click here to join now!