Micromax finally launches Bharat Go smartphone with lightweight Android Go Oreo
Micromax Bharat Go can also be purchased at an effective price of ₹2,399 with Airtel’s cashback offer.
Micromax on Tuesday launched its first Android Oreo (Go Edition) smartphone Bharat Go at ₹4,399.
Micromax Bharat Go, which has a market operating price of ₹4,399, comes with a special cashback of ₹2,000 as part of Airtel's 'Mera Pehla Smartphone' initiative.
The launch is part of a partnership to bring low-cost smartphones powered by Android Oreo (Go edition) to the Indian market, the company said in a statement.
Android Oreo (Go edition) is a configuration of the Android operating system specifically optimised for devices with 1GB RAM or less.
"Android Oreo (Go Edition) is a compelling proposition for the mobile first economy like India. We are proud to announce the launch of Bharat GO, a smartphone powered by the Android Oreo (Go Edition) today," said Shubhodip Pal, Chief Marketing and Commercial Officer, Micromax.
The VoLTE ready dual-SIM device comes pre-loaded with apps like Gmail Go, Maps Go, Files Go, Chrome, YouTube Go, Assistant Go, Play Store and GBoard which will enable the device to run faster while using less data.
"Android Go powered devices like Bharat Go, will offer customers an opportunity to upgrade to affordable smartphones that also deliver a great experience," added Vani Venkatesh, Chief Marketing Officer, Bharti Airtel.
Micromax Bharat Go specifications
Micromax Bharat Go features a 4.5-inch TFT display, and is powered by a MediaTek quad-core processor. The smartphone comes with 1GB of RAM and 8GB of internal storage. For photography Micrromax Bharat Go sports a 5-megapixel camera at the rear and front. The smartphone is fuelled by a 2,000 mAh battery.
The phone also features a smart key that will enable the users to take screen shots, click pictures and switch the phone into silent mode.