Musk Welcomes Ye Back to Twitter After Inviting Trump’s Return | Tech News

Musk Welcomes Ye Back to Twitter After Inviting Trump’s Return

American musician Ye has returned to Twitter after a two-week hiatus from the social network, and new owner Elon Musk welcomed him back on the platform.

By:BLOOMBERG
| Updated on: Nov 21 2022, 18:05 IST
Elon Musk Twitter Bankruptcy Talk: Timeline
Kanye West
1/13 He’s told employees to brace themselves for long hours, that “the road ahead is arduous and will require intense work to succeed,” and said bankruptcy was possible. Here’s how the saga is unfolding: (Bloomberg)
Kanye West
2/13 Oct. 27: Musk takes control- His first act is to fire the Board along with CEO Parag Agrawal, CFO Ned Segal, head of legal Vijaya Gadde and Counsel Sean Edgett. Musk forms advisory team that includes celebrity attorney Alex Spiro, VC David Sacks, Neuralink CEO and head of Musk’s family office Jared Birchall, investor Jason Calacanis, and partner of Andreessen Horowitz Sriram Krishnan. (Reuters)
Kanye West
3/13 Oct. 28: Brands begin to take pause- As Musk plans to unban accounts and says he will charge for user verification, advertisers suspend ads. (AFP)
Kanye West
4/13 Oct. 31: Top tweeters protest- Amid murmurings of plans to charge existing verified accounts, author Steven King tweets, “$20 a month to keep my blue check? F**k that, they should pay me. If that gets instituted, I’m gone like Enron.” (AFP)
Kanye West
5/13 Nov. 1: Teams working around the clock- The product team works over the weekend on Musk’s idea to charge users for blue check marks. A photo of product director Esther Crawford sleeping on the floor of a conference room, trying to make the deadline, goes viral. Meanwhile, managers are asked to make lists of who can be fired. Employees print out their software code for review by Musk and engineers from Tesla, to determine if their contributions are worthy of keeping a job. (REUTERS)
Kanye West
6/13 Nov. 3: Massive layoffs begin- A memo is sent to all employees telling them of imminent layoffs and to watch for an email with the subject line: “Your Role at Twitter.” Badge access to offices is suspended as 3,700 staffers receive word that they’ve been cut. Realizing employees essential for the continuity of the business have been let go by mistake, some are asked to come back. (AP)
Kanye West
7/13 Co-founder EV Williams tweets, “Heart’s out to the tweeps getting laid off today.” Co-founder Jack Dorsey adds, “I realize many are angry with me. I own the responsibility for why everyone is in this situation: I grew the company size too quickly. I apologize for that.” (REUTERS)
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8/13 Nov. 5-6: Musk responds to celebrity protests- Unrest grows on the platform over the weekend, particularly over the issue of impersonator accounts. Actress Valerie Bertinelli starts a movement of people changing their Twitter names to “Elon Musk.” Comedian Kathy Griffin joins the protest, finds her account locked. Then Musk announces, “Going forward, any Twitter handles engaging in impersonation without clearly specifying `parody’ will be permanently suspended.” (AP)
Kanye West
9/13 Nov. 8: Musk sells more Tesla- Despite a previous vow not to sell any more Tesla stock, Musk sells an additional $3.95 billion, bringing the total sold in past year to $36 billion. (REUTERS)
Kanye West
10/13 Nov. 9: Musk Blue tick mark- Blue check mark option becomes available for purchase, and immediately becomes a tool for impersonators. An account masquerading as Nintendo Inc. posts an image of Super Mario holding up a middle finger. (REUTERS)
Kanye West
11/13 Tesla and SpaceX CEO Elon Musk, and a close cadre of advisers are considering a host of changes to the way Twitter is run and makes money. (REUTERS)
Kanye West
12/13 Nov. 10: More key executives quit as Musk warns of bankruptcy- In his first meeting with employees, Musk tells them to brace for 80-hour weeks and requires everyone back in the office full time. He also says bankruptcy for the company is not out of the question if it doesn’t start generating more cash. Several executives in charge of keeping Twitter safe and accountable to its users quit, including chief information security officer Lea Kissner, chief privacy officer Damien Kieran and chief compliance Marianne Fogarty.. (AFP)
Kanye West
13/13 Nov. 11: Verified accounts get “Official” tags- Twitter adds badges that say “offiical” to verified accounts in some places, though confusion abounds. More brands depart the platform. (REUTERS)
Kanye West
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Twitter account of Ye, formerly known as Kanye West was temporarily locked after posting anti-Semitic remarks. (AFP)

American musician Ye has returned to Twitter after a two-week hiatus from the social network, and new owner Elon Musk welcomed him back on the platform.

Posting from an iPhone on Sunday, the artist formerly known as Kanye West first tested that he was still unblocked -- his account had been temporarily suspended and restored at the end of October, which Musk said was not his decision -- before following up with “Shalom : )”. Ye's earlier suspension had been due to an antisemitic tweet. The hip hop artist last month agreed to buy social media platform Parler, embraced by conservatives as an alternative to Twitter.

Musk responded positively to Ye's initial tweet, tweeting “Don't kill what ye hate, Save what ye love.”

Twitter's new leader, who's also chief executive officer of Tesla Inc. and SpaceX, spent the weekend polling his followers on the platform whether to restore the access of Donald Trump, the former US president who was permanently suspended following the Jan. 6 breaching of the US capitol. Some 52% responded in the affirmative and Trump is now clear to return -- though he's responded saying that he'll stick to his own social network, Truth Social.

Musk's latest tweet depicts Twitter as a drug that Trump will be sorely tempted to return to. The billionaire Twitter owner's courtship of the network's controversial figures -- beside himself -- threatens to further alienate advertisers, who have been wary about associating their brands with the service in recent times.

Twitter has been setting new highs for user numbers under Musk's leadership, which has attracted attention for abrupt job cuts, equivocation on product changes and an ultimatum to employees to either stay for a new “hardcore” work culture or leave.

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First Published Date: 21 Nov, 18:05 IST
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