Myntra to change logo following complaint calling it offensive towards women

The complaint was filed by an NGO in December last year and they demanded the logo be removed and appropriate action be taken against the firm.

Myntra has decided to change the logo after the complaint was lodged with the Mumbai Cyber police (Google )

Online shopping portal Myntra is going to change their logo following a complaint that called it offensive against women. The complaint was filed by Naaz Patel from NGO Avesta Foundation in December last year.

In the complaint Patel demanded the Myntra logo be changed and appropriate action be taken against the company if they fail to follow through and bring in the necessary changes. 

The complaint was lodged with the Mumbai Cyber police, according to reports, and Myntra has decided to change the logo. 

Patel had also taken up the issue on various platforms and on social media before filing the complaint formally with the Cyber Crime Department of the Mumbai Police. 

"We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month's time," said DCP Rashmi Karandikar, Cyber Crime Department, Mumbai Police told Jagran English. 

An email was sent to Myntra, following the complaint. 

Myntra is not only going to just change the logo on the website and the app, but they are also going to follow it through on their packaging material as well. The company has reportedly issued printing orders for packaging material with their new logo.

The new logo is yet to be formally unveiled.