OnePlus 7 to launch in India at a higher price than OnePlus 6T’s

OnePlus 7 series is set to launch in India on May 14. Here’s how much the new OnePlus 7 could start at.

OnePlus 7 Pro is expected to feature a pop-up selfie camera. (Tiger Mobiles)

The much-awaited OnePlus 7 may cost ₹39,500 as with every new flagship launch, OnePlus has consistently increased the price by 12.6% on an average, a study by market research firm techARC claimed on Thursday.

The base variant of OnePlus 6 was launched last year at ₹34,999. The starting price of OnePlus 7 is likely to range from ₹37,000 to ₹39,500, techARC added.

The Chinese premium smartphone maker is scheduled to refresh its line-up with the new OnePlus 7 series on May 14 at simultaneous events in New York, London, Beijing and Bengaluru.

"OnePlus has adopted a consistent pricing strategy where it has been increasing the price with every new launch in a regular pattern," techARC Chief Analyst Faisal Kawoosa said in a statement.

"This has led the brand achieve growth in revenues as well as profitability with consumers getting better experience at incremental price increase," Kawoosa added.

The study analysed the flagship smartphones of four popular brands in premium categories -- Samsung, Apple, OnePlus and Google.

Samsung's Galaxy S series witnessed the lowest increase in pricing at eight percent, compared to Apple iPhone at 20% price rise with every new addition to the flagship series. Google's Pixel has only seen 11.7% increase in price with new edition launches, said the study.