TCL launches iFFALCON Android Smart TVs in India, prices start at ₹13,499

TCL aims to sell 2 lakh units of its iFFALCON TVs in India by the end of the year.

TCL iFFALCON 55K2A runs on Android 7.0 Nougat. (TCL)

TCL Multimedia has introduced iFFALCON brand in India. The company launched three new TVs - iFFALCON 55K2A , iFFALCON 32F2 and iFFALCON 40F2 priced at ₹45,999, ₹19,999 and ₹13,499 respectively.

iFFALCON 55K2A runs on Android 7.0 Nougat and features a 4K UHD display. It also comes with Dolby 5.1 Surround Sound and Smart Volume. iFFALCON F2 features LED HD backlight which enhances the colour gamut and provides dynamic contrast.

With the new launches, TCL aims to sell 2 lakh units by the end of this year. iFFALCON is a part of FFALCON Technology Holdings, in which TCL and leading internet content provider Tencent Digital have co-invested.

As per its strategy, the company would focus only on online sales channel and has entered an exclusive sales agreement with e-commerce major Flipkart.

"We are aiming to sell 2,00,000 TV units by the end of this year," FFALCON Technology Global CEO Tony Guo told PTI.

FFALCON is aiming to tap the rapidly growing entertainment solutions market here with its range of competitive prices, he added.

The company, which is importing the entire product range to be sold in India however said it is also not ruling out local manufacturing after a year when volumes increases.

"We would continue to add more models in our offering here," Guo said adding the focus will be on the high-end products.

At present, other TV makers as Xiaomi, Vu and Thomson are also operating in the smart TV segment with competitive prices.

In India, top three TV brands - Sony, Samsung and LG - together account for almost 90 per cent of the market.