# This German car maker might just be scared of Apple entering the auto segment | Tech News (HT Tech) > “We look forward to new competitors who will certainly accelerate the change in our industry and bring in new skills,” Volkswagen AG Chief Executive Officer Herbert Diess said. # This German car maker might just be scared of Apple entering the auto segment ## “We look forward to new competitors who will certainly accelerate the change in our industry and bring in new skills,” Volkswagen AG Chief Executive Officer Herbert Diess said. Aug 21 2022, 13:47 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Apple is moving forward with self-driving car technology and is targeting 2024 to produce a passenger vehicle that could include its own breakthrough battery technology.](https://images.hindustantimes.com/tech/img/2020/12/23/1600x900/2020-12-17T042820Z_1_LYNXMPEGBG092_RTROPTP_3_APPLE-APP-STORE_1608737559794_1608737613774.JPG) Apple is moving forward with self-driving car technology and is targeting 2024 to produce a passenger vehicle that could include its own breakthrough battery technology. (REUTERS) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By BLOOMBERG Volkswagen AG Chief Executive Officer Herbert Diess said cash-rich technology giants invading the auto industry pose a much bigger challenge for the German manufacturer than traditional rivals like Toyota Motor Corp. “We look forward to new competitors who will certainly accelerate the change in our industry and bring in new skills,” Diess said in a LinkedIn post when asked about reports that Apple is developing a self-driving car. “The unbelievable valuation and the practically unlimited access to resources instill a lot of respect in us.” Also Read: Apple targets car production by 2024 and eyes 'next level' battery technology Also read click here. Diess, 62, received a fresh vote of confidence from the VW supervisory board this month to make the sprawling industrial conglomerate more nimble after internal wrangling had spooked investors. VW faces a critical year in 2021 to escalate its electric-car push with new models like the ID.4 compact SUV and a more spacious version of the Porsche Taycan. Diess mapped out a plan during an internal meeting last week to pit VW’s huge Wolfsburg plant against Tesla’s factory that’s under construction outside Berlin. The electric-car maker’s new site in Gruenheide is bound to stoke competition for engineers, workers and customers on VW’s home turf. “I’ve said it before: the most valuable company in the world will again be a mobility company,” Diess said. “It could be Tesla, Apple or Volkswagen.” Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. 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