Twitter Advertisers Worry About Extreme Posts, S4’s Martin Sorrell Says | Tech News

Twitter Advertisers Worry About Extreme Posts, S4’s Martin Sorrell Says

A slew of advertisers including Volkswagen AG, Europe’s largest carmaker, Pfizer Inc. and General Mills Inc. have said they’re pausing spending on Twitter.

By:BLOOMBERG
| Updated on: Nov 15 2022, 00:39 IST
In Pics: Your Twitter has been changed forever by Elon Musk
Twitter
1/7 Twitter top officials fired: As soon as Musk took over Twitter, he fired the top executives including CEO Parag Agrawal, CFO Ned Segal, legal affairs and policy chief Vijaya Gadde. That was the first decision taken by Musk at Twitter. On Friday, Twitter also laid off 50 percent of its employees and Musk defended the step by saying that this is being done in an effort to place Twitter on a profitable path. (AFP)
Twitter
2/7 Charges for Blue Tick: Twitter users who want a verified account will now have to pay charges for the same as Twitter will now charge $8 for Blue Tick. Musk supported the decision by posting a number of tweets regarding the same. He believes the subscription fee will give Twitter 'a revenue stream to reward content creators' while the company will not have to depend on advertisers. (REUTERS)
Twitter
3/7 Twitter Content Moderation Council: Twitter will set up a content moderation council with widely diverse viewpoints. The council will be accountable for all main content-related decisions. (AFP)
Twitter
4/7 Advertisers: General Motors, General Mills, Audi of America, Oreo maker Mondelez International, Pfizer Inc and Ford are some of the corporate companies who have distanced themselves from Twitter. Several advertisers have suspended ad spending on Twitter altogether. (REUTERS)
Twitter
5/7 Changes to Twitter's homepage: Musk requested that users who have logged out of Twitter and visit the homepage of Twitter's site to be redirected to the Explore page which shows trending tweets and news stories, according to a report by Verge. (REUTERS)
Twitter
6/7 Vine: Musk put up a poll on Twitter asking people if he should bring back Vine. (AP)
Twitter
7/7 Removal of Days of Rest: Days of Rest has been removed from the calendars of the Twitter employees. It can be known that the Days of Rest refers to the monthly days off to let employees rest and recharge. (AP)
Twitter
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Advertisers says they wait to see how Twitter evolves under billionaire Elon Musk’s ownership. (AP)

Advertising clients are “really worried” about their promotions featuring alongside “extreme content” on Twitter Inc.'s platform, and its new owner must address moderation concerns, advertising guru Martin Sorrell said. 

A slew of advertisers including Volkswagen AG, Europe's largest carmaker, Pfizer Inc. and General Mills Inc. have said they're pausing spending on the platform while they wait to see how it evolves under billionaire Elon Musk's ownership.

Musk must also “staunch the flow” of good people leaving his company if he wants to achieve a turnaround, the S4 Capital Plc executive chairman told Bloomberg Radio.

Sorrell's the latest executive to offer Musk advice. Former T-Mobile US Inc. Chief Executive Officer John Legere advised Musk in a Tweet to stop “managing daily business, and “content moderation” and then support product/technology.” Legere suggested that he could run Twitter instead. Musk responded, “No”.

As well as cuts to about half of the workforce, a number of senior staffers have quit Twitter since Musk bought it, including three of its top privacy and security officials. Bloomberg reported the company has also asked some fired workers to come back.

The Twitter CEO's goal of increasing revenue, with advertising making up a lower proportion, however, is “wholly possible” as long as he fixes those two issues, Sorrell said. Ultimately, “don't bet against him.”

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First Published Date: 15 Nov, 00:39 IST
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