Twitter Quickly Scraps ‘Official’ Badges for High-Profile Users

Twitter Inc. rolled out a new “official” badge for high-profile accounts and then just as quickly scrapped the program, with Elon Musk saying the company would do further experiments.

| Updated on: Nov 10 2022, 17:31 IST
In Pics: Your Twitter has been changed forever by Elon Musk
1/7 Twitter top officials fired: As soon as Musk took over Twitter, he fired the top executives including CEO Parag Agrawal, CFO Ned Segal, legal affairs and policy chief Vijaya Gadde. That was the first decision taken by Musk at Twitter. On Friday, Twitter also laid off 50 percent of its employees and Musk defended the step by saying that this is being done in an effort to place Twitter on a profitable path. (AFP)
2/7 Charges for Blue Tick: Twitter users who want a verified account will now have to pay charges for the same as Twitter will now charge $8 for Blue Tick. Musk supported the decision by posting a number of tweets regarding the same. He believes the subscription fee will give Twitter 'a revenue stream to reward content creators' while the company will not have to depend on advertisers. (REUTERS)
Elon Musk
3/7 Twitter Content Moderation Council: Twitter will set up a content moderation council with widely diverse viewpoints. The council will be accountable for all main content-related decisions. (AFP)
4/7 Advertisers: General Motors, General Mills, Audi of America, Oreo maker Mondelez International, Pfizer Inc and Ford are some of the corporate companies who have distanced themselves from Twitter. Several advertisers have suspended ad spending on Twitter altogether. (REUTERS)
Elon Musk
5/7 Changes to Twitter's homepage: Musk requested that users who have logged out of Twitter and visit the homepage of Twitter's site to be redirected to the Explore page which shows trending tweets and news stories, according to a report by Verge. (REUTERS)
6/7 Vine: Musk put up a poll on Twitter asking people if he should bring back Vine. (AP)
7/7 Removal of Days of Rest: Days of Rest has been removed from the calendars of the Twitter employees. It can be known that the Days of Rest refers to the monthly days off to let employees rest and recharge. (AP)
View all Images
Twitter scraps ‘Official’ badges for high-profile users. (AFP)

Twitter Inc. rolled out a new “official” badge for high-profile accounts and then just as quickly scrapped the program, with Elon Musk saying the company would do further experiments under his ownership.

“Please note that Twitter will do lots of dumb things in coming months,” he tweeted after saying that he had killed the program. “We will keep what works & change what doesn't.”

The short-lived “official” badge was used to label government figures, businesses, major media outlets and some public figures. Twitter users noticed it appearing on more accounts overnight, and it drew some puzzled reactions, with some suggesting it looked cluttered beneath the existing blue verified badge.

Musk, the chief executive officer of Tesla Inc., acquired Twitter last month for $44 billion and embarked on a flurry of changes. After unseating top management and the board, he laid off roughly half the company's workers last week -- though some employees were asked to come back.

His ideas for Twitter's verified badges -- known as blue checks -- have drawn particular scrutiny. Musk plans to let users who pay $8 a month get the badges, which have been used to help celebrities, public figures and organizations protect their identities on the platform.

Follow HT Tech for the latest tech news and reviews , also keep up with us on Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 10 Nov, 17:31 IST
keep up with tech