Xiaomi continues to lead Indian smartphone market with 27% marketshare: Counterpoint report | Tech News

Xiaomi continues to lead Indian smartphone market with 27% marketshare: Counterpoint report

Among other top smartphone players in the fourth quarter of 2018 was Vivo, with 9% market share, new player Realme with a close 8% share and OPPO with 7% share.

By: INDO ASIAN NEWS SERVICE
| Updated on: Aug 20 2022, 12:59 IST
Xiaomi beat Samsung in Q3 2018 to take the lead in Indian smartphone market.
Xiaomi beat Samsung in Q3 2018 to take the lead in Indian smartphone market. (HT Photo)
Xiaomi beat Samsung in Q3 2018 to take the lead in Indian smartphone market.
Xiaomi beat Samsung in Q3 2018 to take the lead in Indian smartphone market. (HT Photo)

With a market share of 27%, Chinese handset maker Xiaomi took a clear lead over Samsung which had 22% share in the Indian smartphone shipments in the fourth quarter of 2018, Counterpoint Research said on Friday.

Xiaomi also dominated CY2018 with a market share of 28% while Samsung grabbed 24% share in the same period as India's overall smartphone shipments grew 10%.

"India is the second largest smartphone market in the world after China. It has just surpassed 430 million smartphone users. However, this accounts for just 45% of the potential total addressable market for smartphones; India is underpenetrated relative to many other markets," Karn Chauhan, Research Analyst at Counterpoint Research, said in a statement.

"This was one of the key reasons for its growth in 2018 where not only new users shifted towards smartphones but there was a healthy upgrade within price tiers, especially from entry-level smartphones to the mid-tier segment," added Chauhan.

Smartphone marketshare in Q4 2018 and Consumer Year 2018.
Smartphone marketshare in Q4 2018 and Consumer Year 2018. (Counterpoint Research)
image caption
Smartphone marketshare in Q4 2018 and Consumer Year 2018. (Counterpoint Research)

Among other top smartphone players in the fourth quarter of 2018 was Vivo, with 9% market share, new player Realme with a close 8% share and OPPO with 7% share.

"We saw key players gaining share while smaller brands exited the market as competition intensified. However, this doesn't mean there is no room for new players. Realme, which started operations in Q2 2018, entered the top five brands in 4Q 2018, reaching more than four million users faster than any other brand," said Anshika Jain, Research Analyst at Counterpoint Research.

Overall, the India mobile phone shipments crossed 330 million units for the first time, with smartphones capturing almost 44% of the total volume in 2018.

 

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 25 Jan, 19:00 IST
NEXT ARTICLE BEGINS