Nothing’s first product, ear (1), to launch on July 27: Here’s what we know so far
Carl Pei’s Nothing was scheduled to launch its first product, the ear (1), in June this year. The launch got pushed back, However, now we know when the new earbuds are going to drop. Read on…
Nothing had announced earlier in May this year that their first product, the ear (1), was going to launch in June. The launch plans got pushed back and we learned just a few days ago that Nothing was going to launch the earbuds “soon” and would be partnering exclusively with Flipkart for the launch in India. This partnership announcement with Flipkart for India follows Nothing's announcement regarding its partnership with Selfridges in the UK. At Selfridges, the Nothing buds will be sold in partnership with Smartech, which already sells a variety of gadgets in the Selfridges store.
Nothing is going to launch the ear (1) devices globally on the same date and when the Flipkart announcement was made a few days ago, that's pretty much all we knew about it. The company kept both the price and the launch date under wraps. However, we now know when Nothing's ear (1) is going to launch.
The company has revealed that the Nothing ear (1) is going to launch on July 27 at 6:30 PM IST (14:00 PM BST). Like we've told you earlier, this is going to be a global launch. Once the device is revealed, we expect the company to tell us when it is going to go on sale. For India at least, thanks to the partnership, we know that the Nothing ear (1) is going to be available exclusively on the e-commerce portal and buyers will be able to get it at no-cost EMI options.
HT Tech spoke to Nothing India's Vice President and General Manager Manu Sharma and Senior Director of Electronics at Flipkart Rakesh Krishnan to learn more about Nothing's India plans, you can read the conversation here. Not surprisingly, Sharma revealed no details about the upcoming product, he said that the earphones market is “begging for differentiation” and the company sees this as a space where they can “elevate design and deliver value from day one”.
Most of the artwork we've seen from Nothing yet gives us a vague idea about what ear (1) might look like, so we expect to see a long stem on the wearable. Colour-wise we might be looking at red, white, and black elements. We also saw some concept pieces, the Nothing Concept 1 earbuds, shared on Nothing's social media profiles earlier that showed earbuds with a transparent body.
We'll have to wait till next month to find out what the Nothing ear (1) might look like and also gain some information about its specs and price.