GTA 6 leak: Will players have to shell out hundreds of dollars?

Take-Two Interactive CEO suggests pricing games based on their 'per hour value', which could result in skyrocketing costs for AAA titles like GTA 6. Could this affect GTA 6's price?

| Updated on: Nov 17 2023, 16:02 IST
GTA 6 trailer date announced! Know 5 groundbreaking features it could get
1/5 Two protagonists - Grand Theft Auto games have always had one playable character but that could change with GTA 6. Leaks claim it could have two protagonists in a Bonnie and Clyde type of setting – one male and one female named Jason and Lucia who were seen holding up a diner together. If true, GTA 6 would also become the first GTA game to have a female protagonist. (Rockstar Games)
2/5 Hacking - GTA 6 might also borrow a couple of hacking-related features from Watch Dogs. A leak by Tom Henderson revealed that the female protagonist Lucia might carry hacking devices such as Tracker Jammer, Immobilizer Bypass, USB Drive, and Auto Dialer which might help hack vehicles. (Rockstar Games)
3/5 Enterable buildings - GTA 6’s Vice City could feature a vast number of buildings that players could not only enter but also interact with. According to leaks, the GTA 6 would get supermarkets, bars, clubs, pawn shops, restaurants, as well as apartments that players can enter. (Rockstar Games)
4/5 Police recognition system - Like Red Dead Redemption 2, GTA 6 might also feature a witness and police recognition system. In the Hank’s Waffles robbery video, the text below the wanted level reads ‘Full description’ meaning that the police have a full description of the character. Once the character enters a police vehicle, the status changes from no vehicle description to full vehicle description. (Rockstar Games)
5/5 Money laundering - Earning money through white-collar crime could be possible in GTA 6. It could reportedly 6 have purchasable properties and businesses that could be used for money laundering. A washing machine symbol with a ‘$’ sign was noticed at the car wash property in Hank’s Waffles video. Therefore, players might be able to buy properties with the sole purpose of money laundering in the game. (Rockstar Games)
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The development of GTA 6 is reported to cost $1-$2 billion. Know details. (Representative Image) (Rockstar Games)

GTA 6 leak: Ever since Rockstar Games announced Grand Theft Auto 6 or GTA 6, leaks about the game have started surfacing at a rapid pace. Recently, a report suggested that GTA 6 might feature not two but three characters, including an infant that could influence the game's plot and be seen in cutscenes. Leaks also suggested that AI might be heavily involved in the game's development. Could all these groundbreaking features add to the game's cost, resulting in players shelling out more bucks to purchase GTA 6?

GTA 6 cost

In a recent interview, Take-Two Interactive CEO Strauss Zelnick said that games should be priced on their “per hour value”. This would mean the longer the gameplay, the higher its price. At present, most AAA titles are priced between $60-$70 for the standard edition, while bundles and special editions cost considerably more. However, if the “per hour value” strategy is adopted, the cost of most AAA games would skyrocket to hundreds of dollars. This could spell trouble for gamers who have patiently waited for GTA 6 to arrive. Since Rockstar's games offer hundreds of hours of entertainment, it hints at rising costs.

Zelnick said, “In terms of pricing for any entertainment property, basically, the algorithm is the value of the expected entertainment usage. Which is to say that the per-hour value times the number of expected hours plus the terminal value that's perceived by the customer in ownership if the title is actually owned, not, say, rented or subscribed to. And you'll see that that bears out in every kind of entertainment vehicle. By that standard, our frontline prices are still very, very low because we offer many hours of engagement.”

If Rockstar adopts Zelnick's strategy, then the cost of GTA 6 might actually be in the hundreds of dollars.

GTA 6: How much could it cost?

Reports have claimed that GTA 6 could have an estimated budget between $1-$2 billion. This leak has fuelled rumors about the game's price, with reports claiming that GTA 6 copies could be priced at a staggering $150. This would be on par with Take-Two's CEO comments on the “per hour value” of games. However, will gamers shell out hundreds of dollars for video games? We're yet to see.

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First Published Date: 17 Nov, 16:01 IST