Apple iPhone shipments fall by 10% in Q1 2024, Samsung regains top spot: IDC report | Mobile News

Apple iPhone shipments fall by 10% in Q1 2024, Samsung regains top spot: IDC report

In the first quarter of 2024, Apple iPhone shipments declined by 10 percent, allowing Samsung to reclaim the top spot in the smartphone market, reveals a recent IDC report.

| Updated on: Apr 15 2024, 12:13 IST
iPhone 16 aims to surpass Samsung Galaxy S24's AI dominance THIS way
Apple iPhone shipments fall
1/6 In the race for artificial intelligence supremacy among flagship smartphones, Apple appears to be gearing up to outshine its rivals, particularly the Samsung Galaxy S24 and Google Pixel 8 series. Reports from Taiwanese site Economic Daily News, suggest that the upcoming iPhone 16 line will be equipped with an A18 chipset boasting a Neural Engine with significantly more cores than its predecessor, the A17 Pro used in the iPhone 15 Pro and iPhone 15 Pro Max. (Apple/ Samsung)
image caption
2/6 The Neural Engine is a crucial component of Apple's chipsets, dedicated to handling AI and machine learning tasks. Increasing the number of cores in the Neural Engine aligns with Apple's strategy to enhance its AI capabilities significantly. While the exact core count for the A18's Neural Engine remains undisclosed, the A17 Pro featured 16 cores, implying a noteworthy advancement in AI processing for the iPhone 16 series, Techradar reported.  (AP)
image caption
3/6 Notably, this potential upgrade marks the first instance of Apple augmenting the Neural Engine's core count since the iPhone 12, indicating a substantial leap in AI capabilities for the upcoming iPhones. (Unsplash)
Apple iPhone shipments fall
4/6 Nevertheless, it's crucial to recognize that core count alone does not determine performance, as demonstrated by the A17 Pro's Neural Engine outperforming the A16 Bionic despite having the same core count. While this leak should be taken with caution, expectations are high for the A18 to deliver significantly improved AI capabilities. (HT Tech)
Apple iPhone shipments fall
5/6 There's speculation about whether all iPhone 16 models will feature the A18 chipset. Apple has traditionally reserved its latest chipsets for the Pro models. Furthermore, rumors suggest that certain advanced AI features may be exclusive to the iPhone 16 Pro and iPhone 16 Pro Max, potentially leaving the iPhone 16 and iPhone 16 Plus with a less powerful chipset. (Apple)
image caption
6/6 The exact nature of the lesser chipset remains uncertain, with possibilities ranging from the current A17 Pro to a modified version of the A18 with fewer Neural Engine cores. Regardless, it appears increasingly likely that this year's Pro models will equip Apple with the hardware needed to rival Samsung and Google in the realm of AI, though the software and additional features remain uncertain. (AP)
Apple iPhone shipments fall
icon View all Images
Apple's grip on the smartphone market weakened as iPhone shipments dropped by 10 percent in Q1 2024, according to a latest IDC report. (Bloomberg)

Apple's stronghold in the global smartphone market has faced a significant setback in the first quarter of 2024, marking a shift in the industry's landscape. According to the latest findings from market analysis firm IDC, iPhone shipments witnessed a 10 percent decline compared to the same period last year. This setback has paved the way for Samsung to reclaim its position as the leading smartphone manufacturer, driven by the robust sales performance of its latest flagship series, the Samsung Galaxy S24.

Market Optimism Amidst Stiff Competition

"Smartphone recovery is gradually gaining momentum, fostering a sense of optimism among major brands," remarked Ryan Reith, group vice president at IDC's Worldwide Mobility and Consumer Device Trackers. “Although Apple clinched the top spot by the end of 2023, Samsung has now reaffirmed its dominance in the first quarter. While both companies are expected to maintain their stronghold in the high-end market, the resurgence of Huawei in China, alongside significant gains from Xiaomi, Transsion, OPPO/OnePlus, and Vivo, may prompt them to seek expansion opportunities. As the recovery unfolds, major players are likely to solidify their positions while smaller brands vie for market share.”

You may be interested in

5% OFF
Apple iPhone 15 Pro
  • Black Titanium
  • 8 GB RAM
  • 128 GB Storage
Apple iPhone 15 Plus 256GB
  • Black
  • 6 GB RAM
  • 256 GB Storage
10% OFF
Apple iPhone 15
  • Black
  • 6 GB RAM
  • 128 GB Storage
17% OFF
Samsung Galaxy M15
  • Celestine Blue
  • 4 GB RAM
  • 128 GB Storage

Also read: iPhone 16 leaks summarised: Colours, A-series chip and what more to expect from Apple in 2024

Not sure which
mobile to buy?

The IDC report underscores the escalating rivalry within the smartphone sector, particularly evident in Android manufacturers' concerted efforts to challenge Apple's supremacy. This dynamic is reflected in the overall uptick in global smartphone shipments, which surged by 7.8 percent, reaching a total of 289.4 million units in Q1 2024.

Samsung's Success with Galaxy S24 Series

Samsung's resurgence owes much to the successful debut of its latest flagship offering, the Samsung Galaxy S24 series. Initial data from Counterpoint indicates an impressive 8 percent surge in global sales for the Samsung Galaxy S24 compared to its predecessor, the Samsung Galaxy S23, during the initial three weeks of availability, indicating a positive reception from consumers.

Also read: iPhone SE 4 (2024) leaks roundup: Here's what to expect

However, Apple faces notable challenges, especially in China, its third-largest market. iPhone shipments in China experienced a 2.1 percebt decline in Q4 2023, reflecting the hurdles posed by regulatory restrictions imposed by Chinese entities and governmental agencies. These restrictions mirror similar measures undertaken by the US government concerning Chinese apps, citing security concerns.

Also read: Samsung Galaxy S25 Ultra leaks roundup: Expected specs, camera features and more

Apple's WWDC and AI

Looking ahead, Apple's prospects may see a turnaround with imminent events on the horizon. The company's annual Worldwide Developers Conference (WWDC) in June is eagerly awaited, where Apple is anticipated to unveil software updates for its array of devices. Of particular interest to investors is the potential unveiling of advancements in artificial intelligence (AI) integration within Apple products. While competitors have been vocal about their strides in AI development, Apple's approach has been comparatively reserved. Substantial AI integration within Apple's ecosystem could provide significant momentum for the company's fortunes.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 15 Apr, 12:13 IST