100M Indian users jump on Instagram bandwagon in just nine months

    Instagram has added 100 million users from Feb 2021 to November 2021.
    By: HT TECH
    | Updated on: Aug 16 2022, 21:14 IST
    7 Instagram features that you must try- from knowing who is Online to sending silent messages
    Instagram
    1/7 Know who is online on Instagram: Once you open the app, at the top of your inbox, you can see who is free to chat at that moment, helping you find serendipitous opportunities to connect with friends. (Pixabay)
    Instagram
    2/7 Send silent messages: Send messages without notifying friends late at night or when they’re busy by adding “@silent” in your message. Now you can reach out without worrying about sending unwanted notifications. (REUTERS)
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    3/7 Reply while you browse: Receive a new message while you are browsing your feed? You can now reply without going to your inbox and losing your place. This new feature makes it that much easier and more convenient to chat while on the app. (Pixabay)
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    4/7 Quickly send to friends: You can reshare interesting content without interrupting your Instagram experience. By tapping and holding the share button, you can effortlessly reshare posts to your closest friends. (AP)
    Instagram
    5/7 Keep it on the lo-fi: Feeling chill? Try the new lo-fi chat theme to make your conversations feel more personal. (Reuters)
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    6/7 Create a poll with your squad: Deciding where to go to dinner or what time to meet up? Instagram is bringing one of Messenger’s most beloved group chat features on the app so you can create a poll directly in your group chat. (Unsplash)
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    7/7 Play, pause, and re-play: Enabled by integrations with Apple Music, Amazon Music, and Spotify coming soon, you can now share a 30-second preview of that song you just can’t get out of your head, and your friends can listen directly from your chat. (Pixabay)
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    Instagram to hit 400 Million users in India by August 2022 end.  (REUTERS)

    Meta-owned photo sharing app Instagram has reportedly grown its user base in India by 100 million users over the last nine months. Last year in February, the app had 210 million users in India and by November 2021, it hit the 309 million users mark. And now the social media platform is expecting to hit 400 million users by the end of the current month i.e, August 2022.

    According to an Economic Times report, Instagram was the most downloaded short video social media app in India for the first half of 2022. The app had around 118.7 million downloads, while Facebook had around 86.6 million downloads. Other short video apps had 25-40 million downloads. The report says that the influencers, shopping and other marketing tools as well as Instagram's short video format, and reels has catapulted the growth of the app. Keeping in view the popularity of Instagram reels, Meta has even extended the duration of a reel upto 90 seconds. It has also introduced new features like collabs and Remix allowing users to make reels with friends or followers.

    The news of Instagram growth comes after parent company Meta announced its first revenue decline as a publicly listed firm during its latest quarterly earnings reports up to June 30, 2022. It has reported a revenue of $28.8 billion for the three months ended in June, 2022. This is a 1% drop from the previous year's quarter.

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    First Published Date: 16 Aug, 21:14 IST
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