tech

68% Indians fond of digital assistant-enabled devices: Report

At the same time, around 46% Indians have also expressed concerns about data privacy.

Google contractors are listening to some recordings of people talking to Assistant, either on their phone or through smart speakers such as the Google Home. The company says some of its Dutch language recordings were leaked and that it is investigating.
Google contractors are listening to some recordings of people talking to Assistant, either on their phone or through smart speakers such as the Google Home. The company says some of its Dutch language recordings were leaked and that it is investigating. (AP)

While still getting acquainted with advanced technology, 68% Indians are already smitten by digital assistants-enabled devices, according to a report.

According to the "State of Digital Lifestyles" report by US-based Cloud services provider Limelight Networks, 69% Indians believe that technology has significantly improved their lives. It's more than double the figure of what the US citizens believe.

As the popularity of smartphones is escalating, 86% Indians confessed that they would not be willing to give them up for more than a day. Merely 4% smartphone users are willing to give up the devices permanently in the country.

So used to screens, even majority desktop users in India don't wish to let go of their dear screens. But 23% people accepted they could avoid desktops for over a day.

Now that Internet-based services and latest gadgets have become an integral part of daily lives, people, despite their digital dependency, are scared of online frauds and breaches. Over 61% Indians are more worried about personal information being stolen online currently, than they were a year ago. About digital assistants, 46% Indians have expressed concerns about data privacy.

"India is on a rapid growth trajectory in terms of digital adoption. More people are assimilating digital technologies into their day-to-day lifestyles as the perception continues to improve on the ground. With it, we are witnessing the rise of a new, digitally-empowered India," said Ashwin Rao, Director - Sales (India), Limelight Networks.

In addition, 52% Indians listen to digital music, 41% download or watch movies and TV shows online. Around 90% Indians have expressed frustration with digital content, but 88% expect that 5G networking would bring faster download speeds. Two-third of the Indian consumers, 67.2%, prefer to shop online rather than choosing an offline medium, the report said.

The "State of Digital Lifestyles" report is based on responses from 4,500 people from India, France, Germany, Italy, Japan, Singapore, South Korea, the UK and the US.