Airtel could offer its users free subscription to Netflix

Airtel and Netflix are currently in talks for a free subscription to the latter’s service through Airtel TV app.

Netflix subscription in India starts at ₹500 per month. (Shutterstock)

Telecom major Bharti Airtel is in advance talks with video streaming giant Netflix to offer free access to the latter's content to Airtel TV App users.

"Netflix and Airtel are in advanced discussions for an exclusive tie-up to offer Netflix content to Airtel mobile customers. Several rounds of discussions have been completed between the two companies and the deal could be announced in the coming weeks," sources privy to the deal told PTI.

When contacted, an Airtel spokesperson declined to comment.

"We don't comment on rumours or speculation," Netflix said in an emailed statement.

Netflix launched its service globally in January 2016, including India. The company hosts over more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films which can be accessed by its members.

Airtel and Netflix already have a partnership, wherein, the Netflix app is available on Airtel's internet and direct-to-home service platforms.

"As per the discussion, the subscription fee will not be charged for Netflix as well but customers will have to pay for data that they will consume for accessing Netflix content," the source said.