Amazon introduces AI-powered shopping assistant Rufus; From answering queries to making comparisons, know what it can do | Tech News

Amazon introduces AI-powered shopping assistant Rufus; From answering queries to making comparisons, know what it can do

Amazon has unveiled Rufus, an AI-powered shopping assistant, to aid shoppers in comparison shopping and finding answers to complex queries. The assistant is currently available to a select group of customers using Amazon's mobile app.

By: HT TECH
| Updated on: Feb 02 2024, 17:59 IST
Unlock efficiency and collaboration with Tability - the AI-powered app for seamless goal-tracking
Amazon Rufus
1/5 1. Tability, an AI-powered goal-tracking app, streamlines the process of creating SMART goals and OKRs. Users can simply input prompts, and the app transforms ideas into measurable objectives, saving time and effort. (unsplash)
image caption
2/5 2. The AI tool assists in planning objectives, suggesting task divisions, and improvements in OKRs. This feature enhances the comprehensiveness of plans, aiding in effective task distribution among team members. (unsplash)
image caption
3/5 3. Tability facilitates easy tracking of tasks and progress within the app, fostering team collaboration and productivity throughout the day.  (unsplash)
image caption
4/5 4. By generating goals and objectives with AI, the app significantly reduces the time required to create actionable plans, enabling teams to achieve their goals faster.  (unsplash)
image caption
5/5 5. The app's Strategy Map keeps teams aligned, providing insights into tasks or projects that require more attention and progress. Tability offers a free version, with advanced features available through monthly subscriptions starting at $4. Premium subscription is priced at $8 per month.  (unsplash)
Amazon Rufus
icon View all Images
Rufus was launched on Thursday to “a small subset of customers” who use Amazon’s mobile app, (Amazon)

Amidst the recent boom in AI, Amazon has been making efforts to incorporate this technology into its suite of products and services. A recently surfaced report suggested that the e-commerce giant was looking to supercharge Alexa, its voice assistant, with personalized AI tech, and would also unveil a new subscription model for it, called Alexa Plus. Now, Amazon has announced its latest AI tool in the form of an AI-powered shopping assistant called Rufus.

What is Rufus?

Amazon is adding an artificial intelligence shopping companion to its retail store in an effort to help shoppers comparison shop and seek answers to queries more complicated than a keyword search, as per Bloomberg.

You may be interested in

MobilesTablets Laptops
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
23% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

The shopping assistant was launched on Thursday to “a small subset of customers” who use Amazon's mobile app, the online retail giant said in a blog post. The company says users can ask the software what they'd need to start an indoor garden or ask for Valentine's Day recommendations, among other questions. 

Also read
Looking for a smartphone? To check mobile finder click here.

For years, shoppers have manually typed keywords or product names into Amazon's search bar, seeking either a specific item or looking for one based on its features. That functionality suddenly seemed out of date with the launch of OpenAI's ChatGPT and other generative AI-powered tools capable of surfacing products based on strings of conversational text, and ready to respond with recommendations and comparisons. 

Walmart Inc. last month expanded the rollout of an AI-powered tool that lets shoppers search for products by use cases rather than naming products specifically. The app is available on the Walmart app for iOS users.

(With inputs from Bloomberg)

Also read other top stories today:

AI Summit! With more than 5 million programmers, India is emerging as one of the largest pools of AI talent for startups and global businesses. Read all about it here.

Falling Apple? Apple CEO Tim Cook has never faced these many uncertainties at the same time. Dive in here.

AI push! Facebook owner Meta Platforms plans to deploy into its data centers this year a new version of a custom chip. Know what Meta is looking to do to beat rivals in AI segment. Dive in here.

One more thing! We are now on WhatsApp Channels! Follow us there so you never miss any updates from the world of technology. ‎To follow the HT Tech channel on WhatsApp, click here to join now!

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 02 Feb, 17:27 IST
NEXT ARTICLE BEGINS