Apple acquires Pullstring, AI startup behind ‘Hello Barbie’ | Tech News

Apple acquires Pullstring, AI startup behind ‘Hello Barbie’

The startup has also helped design and publish voice-based apps which use Amazon Alexa and Google Assistant, Apple’s voice assistant rivals.

By: ASIAN NEWS INTERNATIONAL
| Updated on: Aug 20 2022, 13:19 IST
FILE PHOTO: A customer tests a smartphone during the launch of the new iPhone XS and XS Max sales at
FILE PHOTO: A customer tests a smartphone during the launch of the new iPhone XS and XS Max sales at "re:Store" Apple reseller shop in Moscow, Russia September 28, 2018. REUTERS/Tatyana Makeyeva/File Photo (REUTERS)

Apple is pulling up its socks in the AI race and as part of its latest efforts, the iPhone maker has acquired a San Francisco-based AI startup called Pullstring.

The startup helps companies design and publish voice-based apps which leverage existing voice assistants such as Alexa and Google Assistant. According to Axios, Pullstring may help Apple's Siri better compete with Alexa.

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Pullstring was founded in 2011 by a group of ex Pixar executives and was used originally to power interactive voice apps for toys, including Hello Barbie in 2015.

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The startup later broadened its service with the introduction of IoT-enabled gadgets such as Amazon Echo and Google Assistant. The value of the deal between Apple and Pullstring is unknown.

 

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First Published Date: 16 Feb, 17:29 IST
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