# Apple becomes the first $1 trillion global brand, Nvidia's value triples, report says | Tech News (HT Tech) > Apple has become the first brand to cross $1 trillion in brand value, a 15% jump from last year, while chipmaker Nvidia's value has nearly tripled, a global ranking by Kantar's BrandZ showed on Wednesday. # Apple becomes the first $1 trillion global brand, Nvidia's value triples, report says ## Apple has become the first brand to cross $1 trillion in brand value, a 15% jump from last year, while chipmaker Nvidia's value has nearly tripled, a global ranking by Kantar's BrandZ showed on Wednesday. Jun 12 2024, 18:00 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![FILE PHOTO: A person is silhouetted against a logo sign of the Apple Store in the Grand Central Terminal in the Manhattan borough of New York City, New York, U.S., January 4, 2022. REUTERS/Carlo Allegri/File Photo](https://images.hindustantimes.com/tech/img/2024/06/12/1600x900/Apple_1718195135078_1718195135379.JPG) FILE PHOTO: A person is silhouetted against a logo sign of the Apple Store in the Grand Central Terminal in the Manhattan borough of New York City, New York, U.S., January 4, 2022. REUTERS/Carlo Allegri/File Photo (REUTERS) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By REUTERS Apple has become the first brand to cross $1 trillion in brand value, a 15% jump from last year, while chipmaker Nvidia's value has nearly tripled, a global ranking by Kantar's BrandZ showed on Wednesday. The iPhone maker retained its crown as the world's most valuable brand for the third straight year in 2024, followed by Alphabet's Google at $753 billion and Microsoft at $713 billion, Kantar said. Also read: Samsung Galaxy Z Fold 6 leaks hint at advanced AI features, likely to surpass Apple Intelligence Also read click here. Earlier this week, Apple unveiled new AI features, which are expected to rekindle demand for iPhones and reverse a sales decline for its biggest-selling product due to choppy consumer spending and resurgent tech rivals. "Apple has been consistently able to deliver products, services and messaging, which has closely resonated with the consumers, creating a strong fan-following for the brand," Counterpoint analyst Varun Mishra said. With a market capitalization of $3.18 trillion, Apple is ahead of AI chip powerhouse Nvidia at $2.97 trillion. Also read: OPPO Reno 12 series details leak: Specs, prices, and colours revealed ahead of global launch Surfing a wave of AI enthusiasm and a boom in chip demand, Nvidia has for the first time entered Kantar's list of top 10 most valuable brands in the world. "Nvidia, led by the Godfather of AI Jensen (Huang) and the creator of this AI Revolution, is now a household brand as its GPU chips are the new gold and oil in the tech world," said Dan Ives, analyst at Wedbush Securities. Its brand value jumped to over $200 billion from a year earlier, making Nvidia the sixth most valuable brand, Kantar said. "What really sets Nvidia apart is the faith that retail and institutional investors alike have in the firm's centrality to the biggest disruptive narratives in tech," the consulting company said. Also read: Cyber thugs put man under 'digital arrest', extort ₹2 lakh Oracle, which offers AI-powered cloud services, also made its debut in Kantar's top 10 at the ninth place. Its brand value jumped 58% to $145 billion. Kantar said its research covered over 4.3 million consumer interviews in 532 categories, and 21,000 different brands in 54 markets. 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