Instagram launches payments feature for brands, services
Instagram users can now pay for services like booking tables directly on the app. This feature has been rolled out limitedly to select users.
Facebook-owned Instagram has started testing a payment feature within the app. This feature is currently limited to certain users.
The feature allows Instagram users to add a credit or debit card with their profile and set up a security pin. They can make purchases within the photo-sharing service and make payments without having to leave the site, Techcrunch reported.
Instagram is known for being a major platform for businesses. It has started partnering with brands and services, the first being a dinner reservation app called Resy. Users will be able to book tables through the app and make payments for it directly from Instagram.
Instagram did announce the integration for making bookings through the app, but a payment feature was not hinted on. The payment feature is currently visible to select user across US and UK.
Payments is the next big thing for tech giants who are looking at retaining users in the form of customers by offering them a one-stop destination for all their needs, including social, photos, and now e-commerce.
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