Microsoft Wins Nvidia Support for Embattled Activision Deal

Microsoft Corp. announced an agreement to bring its games to Nvidia Corp.’s GeForce Now service, part of efforts to show that the industry will remain competitive if it’s allowed to acquire Activision Blizzard Inc. in a $69 billion deal.

By:BLOOMBERG
| Updated on: Feb 22 2023, 09:48 IST
Best features of Xbox Game Pass in 2023 that will boost gaming experience
Microsoft Activision deal
1/6 If you want to get your hands on a Game Pass Ultimate subscription, know that there are some lesser-known benefits that come with the membership.  (HT Tech)
Microsoft Activision deal
2/6 Partner games: You can access EA Play across console, cloud and PC, as well as our recently launched partnership with Riot Games such as member-exclusive content for League of Legends, Valorant, and other Riot titles with the Ultimate subscription. (REUTERS)
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3/6 Day one access: You can also access new games from Xbox Game Studios as well as franchises from Bethesda Softworks, indie games and more on day one including upcoming hits like Redfall, Starfield, Forza Motorsport and Minecraft Legends  (Microsoft)
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4/6 Smart TV support: You can connect your Bluetooth controller and play directly through the Xbox App without a console while connecting it either with Samsung 2021 or Samsung 2022 Smart TVs.  (Microsoft)
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5/6 Exclusive content and perks: For your favourite games such as Minecraft, Apex Legends, MultiVersus updates and DLCs are available at no extra cost.   (Microsoft)
Microsoft Activision deal
6/6 Lifestyle and entertainment options: Need a break from gaming? The Game Pass Ultimate also offers plenty of lifestyle and entertainment perks and member-only benefits like 3-month free trials of Apple TV+ or Calm Premium.   (Xbox)
Microsoft Activision deal
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Microsoft has been looking to forge ties with other gaming companies to show that its titles will remain freely available after the Activision deal. (AP)

Microsoft Corp. announced an agreement to bring its games to Nvidia Corp.'s GeForce Now service, part of efforts to show that the industry will remain competitive if it's allowed to acquire Activision Blizzard Inc. in a $69 billion deal.

Microsoft President Brad Smith disclosed the Nvidia accord after meeting with European Union officials in Brussels on Tuesday. The partnership “resolves Nvidia's concerns” about the merger, the companies said in a joint statement. “Nvidia therefore is offering its full support for regulatory approval of the acquisition,” they said.

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The software giant is fighting to save the embattled deal, which faces regulatory hurdles at home and abroad. While Europe reviews the transaction, the US Federal Trade Commission has already sued to block it.

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Microsoft has been looking to forge ties with other gaming companies to show that its titles will remain freely available after the Activision deal. Critics of the acquisition are concerned that the company will restrict access to games or give preferential treatment to its Xbox system and cloud-gaming service. Microsoft also signed a 10-year deal with Nintendo Co. to bring Activision's Call of Duty to that company's gaming platform.

Under the Nvidia deal, the companies will begin work on making Microsoft's Xbox games available for streaming via GeForce Now. That will eventually include Call of Duty, according to the statement.

Nvidia had been initially concerned that the combination might restrict the availability of games on streaming services, said Phil Eisler, the head of GeForce Now. The company is now a proponent of the deal and believes it will help transform Nvidia's service and help streaming in general.

“We became a big supporter of the deal,” he said. “It'll be transformative.”

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First Published Date: 22 Feb, 09:48 IST
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