Musk defends paid Twitter as blue tick ultimatum looms | Tech News

Musk defends paid Twitter as blue tick ultimatum looms

Musk made his prediction on the eve of Twitter's April 1 ultimatum that verified accounts with the cherished blue tick that had not forked over cash would lose it.

By:AFP
| Updated on: Apr 02 2023, 10:34 IST
In Pics: Your Twitter has been changed forever by Elon Musk
Elon Musk
1/7 Twitter top officials fired: As soon as Musk took over Twitter, he fired the top executives including CEO Parag Agrawal, CFO Ned Segal, legal affairs and policy chief Vijaya Gadde. That was the first decision taken by Musk at Twitter. On Friday, Twitter also laid off 50 percent of its employees and Musk defended the step by saying that this is being done in an effort to place Twitter on a profitable path. (AFP)
Elon Musk
2/7 Charges for Blue Tick: Twitter users who want a verified account will now have to pay charges for the same as Twitter will now charge $8 for Blue Tick. Musk supported the decision by posting a number of tweets regarding the same. He believes the subscription fee will give Twitter 'a revenue stream to reward content creators' while the company will not have to depend on advertisers. (REUTERS)
Elon Musk
3/7 Twitter Content Moderation Council: Twitter will set up a content moderation council with widely diverse viewpoints. The council will be accountable for all main content-related decisions. (AFP)
Elon Musk
4/7 Advertisers: General Motors, General Mills, Audi of America, Oreo maker Mondelez International, Pfizer Inc and Ford are some of the corporate companies who have distanced themselves from Twitter. Several advertisers have suspended ad spending on Twitter altogether. (REUTERS)
Elon Musk
5/7 Changes to Twitter's homepage: Musk requested that users who have logged out of Twitter and visit the homepage of Twitter's site to be redirected to the Explore page which shows trending tweets and news stories, according to a report by Verge. (REUTERS)
Elon Musk
6/7 Vine: Musk put up a poll on Twitter asking people if he should bring back Vine. (AP)
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7/7 Removal of Days of Rest: Days of Rest has been removed from the calendars of the Twitter employees. It can be known that the Days of Rest refers to the monthly days off to let employees rest and recharge. (AP)
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The change in system puts pressure on companies, journalists and celebrities who used Twitter as their main channel of communication and relied on the blue tick for credibility. (REUTERS)

Elon Musk on Friday defended his controversial pay model for Twitter, claiming that any social media platform that didn't follow suit would fail because they would be swarmed by bots.

Musk made his prediction on the eve of Twitter's April 1 ultimatum that verified accounts with the cherished blue tick that had not forked over cash would lose it.

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"The fundamental challenge here is that it's (easy) to create literally 10,000 or 100,000 fake Twitter accounts using just one computer at home and with modern AI (artificial intelligence)," Musk told a question and answer session on Twitter.

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"That's the reason for really pressing hard on verified where the verified requires a number from a reputable phone carrier and a credit card," Musk said.

"My prediction is that any so-called social media network that doesn't do this will fail," Musk added.

The change in system puts pressure on companies, journalists and celebrities who used Twitter as their main channel of communication and relied on the blue tick for credibility.

And it also raises the specter of imposters and jokesters paying for an officially verified, but totally fake account.

In the US, the subscription plan, known as Twitter Blue, costs $8 a month or $84 a year, or $11 a month if bought through Apple's app store.

Since its creation in 2009, the blue tick or checkmark became a signature element that helped the platform become a trusted forum for news makers and campaigners.

But Musk and his fans said the blue check was decided by fiat in a secretive procedure and called it a symbol of an unfair class system.

Opening the blue tick to paying subscribers was among the first decisions made by Musk when he took ownership of Twitter last year, but his overhaul backfired.

Within hours, Twitter was flooded by fake yet verified accounts impersonating celebrities, major companies and even Musk himself.

Musk swiftly backtracked, but many advertisers fled the site, denying Twitter a major source of income that the CEO is struggling to replace.

For now, blue checks of celebrities -- including Justin Bieber and his 113 million followers or footballer Cristiano Ronaldo and his 108 million -- are tagged on the site as "legacy" accounts.

‘Will be awful'

The verified account conundrum also involves officials, charities and news media companies.

Already the White House, which will keep a special designation as a government entity, told employees it would not pay to have its staff's official Twitter profiles keep the blue tick, Axios reported.

News media companies, firms and charities already lost their blue tick and were tagged as verified business accounts under Musk's new system.

According to Twitter's website, these cost a hefty fee of $1,000 a month in the United States, and $50 for each additional affiliated account.

"This will be awful for those who can't afford the new fees," said Andrew Stroehlein, European Media Director of Human Rights Watch, who said his group would not pay for the privilege.

"It will damage the effectiveness of local activists, including human rights activists, who have long used Twitter for grassroots organizing," he added in a blog post.

The New York Times said it will not pay for a verified business account and that it would only subscribe for a blue tick for journalists when essential for reporting needs.

The "pay to play" verification model is also being tested by Twitter rival Facebook in Australia and New Zealand, which has also drawn major criticism.

Much is riding on Musk's ability to find a business model for Twitter.

Last week Musk put the current value of Twitter at $20 billion, less than half the $44 billion he paid for the social media platform just five months ago.

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First Published Date: 02 Apr, 09:53 IST
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