TikTok Launches Spontaneous Photo Feature Similar to BeReal

    TikTok, the short-video sensation that’s among the world’s most downloaded apps, unveiled a new feature Thursday that prompts people to post daily candid photos or videos of themselves at random moments.
    By: BLOOMBERG
    | Updated on: Sep 16 2022, 23:55 IST
    Instagram looks to do a TikTok, YouTube; video war coming soon; here is what IG users will get
    Good things are coming to Instagram even though it is more due to fierce competition by the likes of TikTok and YouTube rather than something it really wanted to do. As far as Instagram users are concerned, their favourite app is all set to get features that they could only see in other apps and it is going to get more entertaining. The Instagram feature coming soon is full-screen videos and indicates that the app is focusing on staying relevant. In a world where user attention span is short and very fickle, this move is expected to, not just to retain Instagram's base, but actually add to it.
    1/8 Good things are coming to Instagram even though it is more due to fierce competition by the likes of TikTok and YouTube rather than something it really wanted to do. As far as Instagram users are concerned, their favourite app is all set to get features that they could only see in other apps and it is going to get more entertaining. The Instagram feature coming soon is full-screen videos and indicates that the app is focusing on staying relevant. In a world where user attention span is short and very fickle, this move is expected to, not just to retain Instagram's base, but actually add to it. (REUTERS)
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    2/8 Instagram head, Adam Mosseri, posted a video on Twitter where he elaborated on new features. In it he underlined that perception is important and therefore, Instagram does not want to be bracketed as a "square photo-sharing app" in the minds of users and the rest of the global digitally aware community and henceforth, it will get more into entertainment and video. (AP)
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    3/8 Mosseri took to Twitter to explain and this is what he posted. "At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging." (REUTERS)
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    4/8 Mosseri said, "Video is driving an immense amount of growth online for all the major platforms right now and it is one direction I think we need to lean into more. People say they use Instagram to be entertained. Because lets be honest, there is some serious competition right now. TikTok is huge and YouTube is even bigger. We have to embrace that and that means change." (AFP)
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    5/8 As far as the point about videos is concerned, Instagram already is into videos with IGTV, Reels, and Stories, but from now on, it will be giving much more emphasis on this medium. (AFP)
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    6/8 And what is it exactly regarding videos that Instagram has in mind? Macrumours has listed these - "full screen, immersive, entertaining, mobile-first video." This surely, sounds like TikTok. Mosseri has said that this app's popularity is something Instagram wants to have. (AFP)
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    7/8 Macrumours has it that Instagram will start testing recommendations and these will show up on users' Feed and that too in a month or so. (REUTERS)
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    8/8 Over and above that, Mosseri says Instagram wants to be more transparent in the public's eye regarding its plans. So, expect to hear a lot more about what is going on in the House of Instagram going forward and today's video can be considered as part one. (Pixabay)
    Tik Tok
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    TikTok releases a new feature called TikTok Now. (Pixabay)

    TikTok, the short-video sensation that's among the world's most downloaded apps, unveiled a new feature Thursday that prompts people to post daily candid photos or videos of themselves at random moments.

    Called TikTok Now, the feature follows the recent success of BeReal, an authenticity-focused social media platform that requires people to take a daily picture of themselves within a two-minute time limit. Founded in 2020, BeReal's simple design and spontaneity have appealed to users seeking a fresh alternative to traditional social media. TikTok, owned by China's ByteDance Ltd., is adding the ability to post 10-second videos in addition to still images.

    “TikTok Now invites you and your friends to capture what you're doing in the moment using your device's front and back camera,” the company said in a blog post on Thursday. The feature will allow people to “be entertained and connect with others on TikTok,” and share their “most authentic moments with the people that matter most.”

    TikTok isn't the only company looking to mimic the surging popularity of the startup BeReal. Instagram, owned by Meta Platforms Inc., is testing a new feature called IG Candid, which also involves taking a timed picture and Snap Inc. also introduced a dual-camera feature that allows people to capture multiple perspectives at the same time but doesn't require a timed post.

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    First Published Date: 16 Sep, 23:55 IST
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