iPhones are EATING into Android dominance! iOS even beats it in this market | Mobile News

iPhones are EATING into Android dominance! iOS even beats it in this market

A recent survey suggests that iOS has been gaining more popularity at a rapid pace, eating into the market share of Android. Check it out.

| Updated on: Aug 22 2022, 11:38 IST
iPhone SE 3rd Gen
iOS has gained major market share on a global level, dominating in North America (Amritanshu / HT Tech)

iPhones are eating into Android's world domination! Based on a research, it seems that iOS as a platform gained more traction across markets in the recent years, eating into the market share of Android OS. That said, it is still not an alarming situation for Android fanboys, as Google's free-to-use smartphone OS still dominates by a mega margin. The insights presented by the research is fascinating, showing how the demand goes up and falls based on launches and time.

The research done by StockApps suggests that Android has ceded almost 8 percent of its market share to Apple's iOS. “Its worldwide market share in January 2022 stood at 69.74%. In contrast, the OS commanded a market share of 77.32%, its highest ever, in July 2018. Thus it has ceded 7.58% of its holding in the last five years,” says the report. However, the share varies between various markets and in America, it is iOS that dominates.

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iOS is catching up to Android

“Android's loss of market share boils down to heightened competition within the OS space. A look at the data shows that iOS gained 6 percent between July 2018 and January 2022. From 19.4 percent then, Apple has grown its OS market share to 25.49 percent. Other small scale OS developers account for the remaining 1.58 percent that Google shed,” says Edith Reads from StockApps.

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However, the share based on the geographic factors. For example, in Africa, it is Android that dominates with a share of 84 percent while iOS accounts for roughly 14 percent. Samsung, Nokia, and KaiOS share the remaining two percent of share.

In Europe, iOS gains more share, having a 30 percent footprint in the market. But Android continues to dominate here as well with a share of 69.32 percent. The Asian and South American markets foresee Android dominating at 81 and 90 percent respectively. In contrast, the iOS share is at 18 percent in Asia and 10 percent in South America.

In its North America where iOS commands a mega lead of 54 percent whereas Android only has a share or 45 percent.

The increase in shares of iOS can be attributed to the rise of low-cost iPhone models across markets. The iPhone SE has played a key role in increasing the reach of iPhones among the masses despite donning dated looks. Hence, Apple upgraded the iPhone SE earlier this year with support for 5G networks and slightly better battery life. Additionally, Apple continues selling older iPhone models at lower prices in India to take on Android flagships.

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First Published Date: 23 Apr, 09:33 IST