# ‘AI holds potential of democratising, enabling creativity for all’, says Adobe’s Shanmugh Natarajan (HT Tech) > Just like IBM’s Watson, Adobe’s Sensei AI is being integrated in a range of applications, mainly focused on productivity. Here’s what to expect from Adobe’s Sensei AI platform in the near future. # ‘AI holds potential of democratising, enabling creativity for all’, says Adobe’s Shanmugh Natarajan ## Just like IBM’s Watson, Adobe’s Sensei AI is being integrated in a range of applications, mainly focused on productivity. Here’s what to expect from Adobe’s Sensei AI platform in the near future. Apr 24 2019, 17:53 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Adobe has no plans to extend its Sensei AI platform to non-Adobe products and services.](https://images.hindustantimes.com/tech/rf/image_size_960x540/HT/p2/2019/04/24/Pictures/ai-artificial-intelligence-and-financial-technology_87d19480-668b-11e9-9706-c5428a3382f6.jpg) Adobe has no plans to extend its Sensei AI platform to non-Adobe products and services. (Getty Images/iStockphoto) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By KUL BHUSHAN Artificial Intelligence is the hottest buzzword in the technology space. With almost all major sectors including healthcare and education embracing the technology, leading tech players are too launching platform and services to keep up. Amazon, IBM, Google and Microsoft are some of the top names that have been making giant investments in the AI space. Adobe, one of the oldest tech companies, is also taking a shot at the technology with Sensei. As a proof of concept, Adobe has included Sensei AI platform in various consumer platforms. For instance, its basic Scan application uses AI to convert physical business cards into digital cards. We spoke to Shanmugh Natarajan - MD, VP (Products), Adobe India, to explore more on Artificial Intelligence and Sensei platform. Here are edited excerpts. Also read click here. What will be the best way to define Artificial Intelligence? Be it web searches or e-commerce recommendations or voice assistants, artificial intelligence has become a substantial part of our everyday lives. At Adobe, we view Artificial Intelligence as a transformational force in creative expression and business. Owing to its ability of reducing the mundane of the creative process, AI holds potential of democratizing and enabling creativity for all. For businesses, AI enables faster and smarter decision making by bringing actionable insights out of complicated information. This helps ease the delivery of timely and customised customer experiences. Our fundamental belief is that if AI is developed in a manner that serves the creator and respects the consumer, it will make the advent of the internet and mobile phones look minor by comparison. ALSO READ: AI can spur production of safe, clean fusion energy, claim researchers What are the top products and services using Sensei? Today, there are dozens of Sensei-powered capabilities in product or in our pipeline across Adobe Creative Cloud, Document Cloud and Experience Cloud. These capabilities are helping our customers streamline and optimize their workflow - whether they're designing an app, editing a photo or film, or launching a marketing campaign. Sensei is unique in two fundamental ways: First, it harnesses the vast amount of data and content flowing through our cloud solutions. Second, it has a deep understanding of how our customers work in the design and delivery of great experiences. Adobe Sensei's intelligent capabilities in Adobe Creative Cloud are helping automate mundane tasks, allowing creatives to spend more time on inspiration and design. Sensei is at the heart of Adobe Document Cloud with technology that works on your behalf, automating repetitive tasks and boosting productivity. Within Adobe Experience Cloud, Adobe Sensei crunches data - helping marketers see how their customers behave and help anticipate what they'll want next. ALSO READ: Adobe launches AI-powered 'Experience Platform' Do you plan to use/offer Sensei to non-Adobe products? Adobe has a broad platform strategy and strong community of customers and developers. Through Adobe Sensei services, we are starting to make Sensei available to an ecosystem of partners, ISVs and developers, who can extend Adobe's cloud offerings and build custom solutions on top of them. Adobe Sensei is currently not available to non-Adobe products. What Sensei has to offer to end users? We are building Adobe Sensei as a creative partner to help tackle time-consuming tasks that get in the way of creative vision. No one ever wants to take three hours to do something if they can do it in three seconds. Sensei is helping users tackle complex experience challenges of today, such as understanding large amounts of content at a deep level, like the sentiment of documents, language of images, illustration, etc. and takes over the repetitive tasks, so users can spend more time on bringing their ideas to life. It empowers users to deliver relevant, personalized experiences in real time by learning what customers want, identifying significant events and making recommendations to reach the right customer at the right time. ALSO READ: The curse of Artificial Intelligence How is Adobe's foray in AR, VR, AI and ML different than any other company? Emerging technologies like AR/VR, AI and ML are reshaping the way we engage with the world around us. Each one of us today is a storyteller and is finding ways of doing so with impact. At Adobe, we have always focussed on building software that gives way to human ingenuity and frees users from the need of knowing coding or being technical experts. We are creating software for everyone - be it an enthusiast or an expert. This, we believe is a real breakthrough. Our quest of building products that empower has never been a rushed attempt. We strategically timed our foray into the areas of new age tech be it AI and ML with Adobe Sensei or AR with Project Aero. Our focus has always been on laying the right foundational blocks. Towards that, we're working side by side with artists, designers, marketers, etc. to ensure that they have the tools they need to create for the new reality. Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel. 24 Apr, 17:53 IST 71,589,384,832,699 NEXT ARTICLE BEGINS ![View all](https://images.hindustantimes.com/tech/static/revamp/images/png/view-all-icon.png) ## Tips & Tricks ![Ghibli-style art](https://images.hindustantimes.com/tech/img/2025/03/28/414x233/ChatGPT_Ghibli_style_images_1743161814450_1743161814596.jpg) ### How to turn your photos into Ghibli-style art with ChatGPT for free: Step-by-step guide ![How to create an invitation using iPhone’s new Apple Invites app- Step-by-step guide](https://images.hindustantimes.com/tech/img/2025/02/14/414x233/invites_1738728829564_1739543695649.png) ### How to create an invitation using iPhone’s new Apple Invites app- Step-by-step guide ![Apple TV app arrives on Android phones and tablets: What you get and how to install it](https://images.hindustantimes.com/tech/img/2025/02/13/414x233/unnamed_1739426557335_1739426567634.jpg) ### Apple TV app arrives on Android phones and tablets: What you get and how to install it ![Vodafone Idea OTT plans](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Vodafone Idea users can now stream 17 OTT apps with one subscription: Here's how ![Android data transfer methods](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### How to transfer data from one Android to another using Google backup, USB-C cable, and more ## Editor’s Pick ![iPhone 16e launched with A18 chip, Apple AI—bringing flagship power on a budget: Check specs, price](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### iPhone 16e launched in India: All details about the new budget mobile from Apple ![DeepSeek was founded in China with only a fraction of the budget of the top AI companies in the US.](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### DeepSeek AI: How it works, who’s behind it, how it’s different from ChatGPT, and its big US market impact explained ![iPhone 17 Air likely to get this feature that iPhone 17 Pro models may miss out on](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### iPhone 17 Air likely to get this feature that iPhone 17 Pro models may miss out on ![Google Whisk AI explained: How remixing works, availability, and how it differs from Gemini](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Google Whisk AI explained: How remixing works, availability, and how it differs from Gemini ![iOS 18.4 beta arriving soon: Know why it is the biggest iPhone update](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### iOS 18.4 beta arriving soon: Know why it is the biggest iPhone update ## Trending Stories ![Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order ![Infinix Note 50s 5G+](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC ![Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more ![Apple Intelligence AI training](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Apple plans to train AI using your on-device data without accessing personal content or emails: Report ![CMF Buds 2](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside keep up with tech ![Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-facebook.png) ![Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-twitter.png) ![WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-whatsApp.png) ![Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/tech-facebook.png) ## Gaming ![Check out these five gaming monitors under ₹20,000,](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Top 5 gaming monitors under ₹20000 you should consider ![gaming consoles](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Grab gaming consoles at discounted rates during Amazon Great Indian Festival: Up to 72% off ![Pokémon GO Wild Area 2025](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Pokémon GO Wild Area 2025 to bring Grimmsnarl family, Shiny Hatenna, and global challenges ![Shade Silver](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Shade Silver free on Steam for a limited time: Here’s how to get it ![Call of duty](https://images.hindustantimes.com/tech/static/revamp/images/png/ht-tech-bg-img-90-66.png) ### Call of Duty: Black Ops 7 skips Switch 2 at launch, release date and price leak ![View all](https://images.hindustantimes.com/tech/static/revamp/images/png/view-all-icon.png) ## Trending News ### Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order ![Airtel 5G SIM card will now be delivered in 10 minutes with Blinkit- How to order](https://images.livemint.com/static/static/1x1_img.gif) ### Infinix Note 50s 5G+ set to launch in India with 64MP camera and MediaTek Dimensity 7300 SoC ![Infinix Note 50s 5G+](https://images.livemint.com/static/static/1x1_img.gif) ### Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more ![Xiaomi X Pro QLED Series sale starts in India: Check price, availability, and more](https://images.livemint.com/static/static/1x1_img.gif) ### Apple plans to train AI using your on-device data without accessing personal content or emails: Report ![Apple Intelligence AI training](https://images.livemint.com/static/static/1x1_img.gif) ### CMF Buds 2 key features and price revealed ahead of April 28 launch: Details inside ![CMF Buds 2](https://images.livemint.com/static/static/1x1_img.gif) ## Trending Gadgets Mobiles Laptops Tablets ![HT Tech](https://images.hindustantimes.com/tech/static/revamp/images/png/HT_tech-new.gif) - https://tech.hindustantimes.com/tech/news/ai-holds-potential-of-democratising-enabling-creativity-for-all-says-adobe-s-shanmugh-natarajan-story-uSbgQoYIu3NFwvNsGmAUsK.html