Amazon plans new ad-supported video service for Fire TV users | Tech News

Amazon plans new ad-supported video service for Fire TV users

Amazon’s new ad-supported video service called ‘Free Dive’ will be exclusively to Fire TV device owners.

By: REUTERS
| Updated on: Aug 20 2022, 10:29 IST
Amazon’s new video service will be different from its Prime Video service which is subscription-based.
Amazon’s new video service will be different from its Prime Video service which is subscription-based. (REUTERS)

Amazon plans to launch an advertising-supported video service for users of its Fire TV streaming devices, The Information reported on Tuesday, citing people familiar with the matter.

Highly profitable ad sales were a bright spot for Amazon last quarter, as the company's revenue from the category and some other items grew 132% to $2.2 billion.

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The new free service, tentatively called Free Dive, is separate from Amazon's ad-free subscription Prime Video service, which rivals Netflix, the report said. Amazon's 'Free Dive' will reportedly be similar to Roku Channel which also offers ad-supported video service for its devices.

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Amazon was not immediately available for comment.

The company is in talks with major studios to license older TV shows for the new service, which is being developed by the e-commerce company's movie and television information website IMDB.

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First Published Date: 29 Aug, 15:30 IST
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