Apple AirTag 2 launch: When will you get to see it? Odd situation revealed by Mark Gurman | Tech News

Apple AirTag 2 launch: When will you get to see it? Odd situation revealed by Mark Gurman

Apple is reportedly developing its second generation, the Apple AirTag 2. However, if you were expecting to come out this year, then you’re headed for disappointment. Know when Apple AirTag 2 launch may well happen.

By: HT TECH
| Updated on: Jan 08 2024, 13:35 IST
Apple to launch new iOS features in 2024: Know what’s coming to your iPhone in future updates
Apple AirTag
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Apple AirTag
2/5 Apple Music collaborative playlist: Apple may bring a new collaborative feature to Apple Music through which various users can add songs to the playlist. Additionally, members of the playlist will also be able to add emoji reactions in front of the music. The Apple Music collaborative playlist is expected to come with iOS 17.3 update, according to a MacRumors report.  (Apple)
Apple AirTag
3/5 Advance CarPlay: The new CarPlay is expected to feature multiple displays in the dashboard, a dedicated FM radio app, widgets, and more. The interface will be customized based on the “specific vehicle model and automaker's brand identity,” MacRumors reported. The CarPlay is expected to feature in Acura, Audi, Ford, Honda, Infiniti, Jaguar, Land Rover, Lincoln, and more. (Bloomberg)
Apple AirTag
4/5 New Siri features: Apple with iOS 18 is planning to bring generative AI features to Siri and the messages app. Including the LLM model in Siri will make it smarter and it will be able to manage complex tasks. Mark Gurman also said that Siri will be able to “auto-complete sentences.” (Unsplash)
Apple AirTag
5/5 Roadside Assistance via Satellite: Now, with the help of a Satellite connection, iPhone users will be able to get Roadside Assistance such as when they get stuck in situations such as flat tires, empty fuel, stuck vehicle or even when they get locked out somewhere mistakenly.  (HT Tech)
Apple AirTag
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Apple AirTag 2 is reportedly in development, but won’t launch until 2025, says Mark Gurman. (Unsplash)

The Apple AirTag has become an extremely popular gadget in recent years, and it has time and again proved its usefulness. There have been many instances where the AirTag was used to locate lost or stolen items. People have used these Bluetooth trackers to find items like wallets, bikes, cars, safes, and even potted plants and pets, while the police have also used them to catch criminals. While there have been concerns about AirTags and other Bluetooth trackers being used to track people unknowingly, the positive use cases have far outweighed the negatives thus far. Consequently, Apple is reportedly developing the Apple AirTag 2. However, if you were expecting it to come out this year, then you're headed for disappointment.

AirTag 2 launch

So, why is that? Well, mostly because Apple finds itself in an odd situation. In his latest Power On newsletter, Bloomberg's Mark Gurman suggested that Apple AirTag 2 won't be launched at least until 2025. The reason behind it? Overproduction! As per the report, Apple has “clearly over-produced” the AirTag and its warehouses are still full of them.

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As such, the Cupertino-based tech giant isn't likely to kick off the production of Apple AirTag 2 until late 2024, and the devices are likely to hit the market in 2025. This report corroborates a previous claim by analyst Ming-Chi Kuo who revealed earlier this year that Apple has started the development of the second-generation AirTag. As per the report, the mass production of the second-generation AirTag could begin in the fourth quarter of 2024.

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AirTag sales

Last year, Apple analyst Ming-Chi Kuo revealed that despite receiving very little attention, the shipments of AirTag have gradually grown. At that time, estimates put it at 20 million and 35 million units shipped in 2021 and 2022 respectively. Kuo claimed that if the growth remained on an upward trend, Apple would likely develop a 2nd generation of the AirTag, and this seems to be true now.

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First Published Date: 08 Jan, 13:35 IST
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