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Apple unveils suite of services for gaming, TV and news: Highlights
Apple on Monday announced its new and updated services. The iPhone maker launched new subscription services for magazines, gaming, and original programming.Apple News+ is the new platform for magazine subscription. Apple will offer over 300 magazines to users with the latest issues, personalised tabs and recommended content. Apple News+ will be available at $999 with the first month free for users.Apple’s gaming service is called Apple Arcade and it will be available within the App Store. Apple Arcade will host new and exclusive games with offline playing and no ads. Apple’s biggest announcement was its streaming service, Apple TV+. Apple will offer original programming from Hollywood stars like Steven Spielberg, Jennifer Aniston, Jason Momoa and more.Apple TV+ will be available later this fall, and as part of the new and updated Apple TV app.
That’s all
Apple today launched a host of new services including upgrading the existing ones with new subscription model. Apple introduced Arcade, Apple TV Plus and Apple News Plus services.
More details about Apple TV+
Welcome @Oprah to Apple TV+. #AppleEvent pic.twitter.com/YaNXCabP4A
— Apple TV (@AppleTV) March 25, 2019
Apple TV+ will be an on-demand service with support for offline viewing. Apple TV+ will be rolled out later this year. The company hasn't announced pricing of the new service.
More stars
Jennifer Aniston, Steve Carell take the stage to talk about their new project on Apple TV Plus platform. Jason Momoa is also here.
Star-studded
Apple gets Hollywood A-listers for its new Apple TV+ service. As rumoured earlier, Apple's new platform is backed by M Night Shyamalan and Reese Witherspoon among others. JJ Abrams also features in the video montage.
Apple TV+
Apple formally launches premium subscription-based Apple TV Plus.
Cross-platform
Apple TV will be available to more platforms including smart TVs from Samsung and other companies.
Smart recommendations
Apple TV also suggests shows to watch. The platform comes with new interface for easier navigation. Apple calls the new platform “Apple TV Channels.”
All new Apple TV app
Apple's new Apple TV app gives access to all on-demand content. It comes with content from TV channels, HBO, Starz, ShowTime and sports. It will also feature iTunes movies.
Apple Arcade
Apple Arcade for gamers announced. Apple says its first gaming subscription service for mobile and desktop users. The service will give access to games from SEGA, Lego, Disney and more. Just like Apple News+, it will be available as a dedicated section. Apple Arcade also supports offline mode.
App Store for games
Apple to update App Store. The update focuses on gaming enthusiasts. Apple says its iOS has over 1 billion players.
Apple Card
Apple launches special Apple Card credit card. The new card uses Apple Pay and comes with several cashback offers. The card supports Mastercard as well. Apple says its partner Goldman Sachs will not share your data for marketing and advertising. Apple's Titanium Card doesn't have card number, CVV security code, no expiration date and no signature. The card will be available in the US later this year.
Apple News+: Price, availability
Apple News+ is available for $9.99 per month. The first month is available for free. The service will be initially available in the US and Canada. The platform will be rolled out to Europe and Australia later this year. Interestingly enough, India and Asian markets are not mentioned for Apple News+.
Privacy on Apple News+
Apple says the platform doesn't allow websites to track your usage. It also uses on-device intelligence for recommendations.
More on Apple News+
The platform features content from about 300 magazines and covers categories like food, travel and entertainment. Apple News+ is a dedicated section within the free Apple News application. The UI looks quite neat with elements like Live Cover images and Kindle-like pages. Articles shown in the demo seem visually rich with infographics and bigger fonts. It also features recommendations based on your interests. The platform also includes content from digital apps and newspapers such as TechCrunch, The LA Times, The Wall Street Journal.
Apple News+
Apple News gets a big makeover. Tim Cook says Apple News is the top News app in the world. The revamped platform is more like a newsstand with access to top magazines. The latest platform is called Apple News+.
Tim Cook’s opening keynote
It's all about “services”, Tim Cook cuts to the chase. Apple defines service as the “action of helping someone or doing work for someone.” He lists out some of the popular Apple services, iCloud, Siri, Apple Maps, and Apple Pay among others.
It’s show time
Apple's special event has begun. The company is holding the event at its new Steve Jobs Theatre in California. The event begins technicolour montage.
Netflix killer?
💡
— Tim Cook (@tim_cook) March 25, 2019
🎥
🎬
Apple's new video streaming service will compete with the likes of Netflix and Amazon. Netflix has already confirmed it is not going to be part of Apple's new platform.
Hollywood meets Silicon Valley
Apple has partnered with Hollywood celebrities to make the streaming debut. Some of the names include Jennifer Aniston, M Night Shyamalan and Reese Witherspoon among others.
Tim Cook gears up for the event
Excited for a big day ahead! pic.twitter.com/0N25nLC0Tw
— Tim Cook (@tim_cook) March 25, 2019
“Excited for a big day ahead” Apple CEO Tim Cook tweets minutes before the event.
Apple’s reinvention as services company
Apple is now looking beyond iPhones. After struggling with hardware sales, Apple now looks to tap the growing digital entertainment market. Already, its ‘services' platforms Apple Music, App Store and Apple Pay are doing very well. READ: Services take centre stage at Apple's special event
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