Blinkit launches ‘Bistro’ app to compete in 10-minute food delivery race against rivals

Blinkit has launched its new app, Bistro, offering 10-minute food deliveries, aiming to rival competitors like Zepto Cafe and Swiggy Bolt in the quick-commerce space.

By: MD IJAJ KHAN
| Updated on: Dec 13 2024, 14:48 IST
Buy Samsung Galaxy S24 from Blinkit and get it home delivered in just 10 minutes
Bistro app
1/5 Samsung has joined forces with Blinkit to revolutionize the delivery experience for customers of the newly launched Samsung Galaxy S24 series. This partnership aims to provide swift delivery of the product, ensuring that customers receive their smartphones within an impressive timeframe of just 10 minutes. (Reuters)
image caption
2/5 Blinkit, renowned for its quick and efficient delivery services, has previously collaborated with Apple reseller Unicorn in 2022. Their collaboration resulted in the delivery of Apple's iPhone 14 within an astonishing 10-minute window. Additionally, Blinkit has partnered with Xiaomi to offer rapid 10-minute delivery of the Mi Air Purifier 3 in specific cities, according to a Fonearena report.  (@letsblinkit)
image caption
3/5 The collaboration with Blinkit addresses the soaring demand for the Samsung Galaxy S24 series in India. The Galxy S24 series has achieved remarkable pre-bookings, surpassing previous records and emerging as the most successful S series launch to date. Since January 18, over 250,000 customers in India have pre-booked their Samsung Galaxy S24 smartphones. (@letsblinkit)
image caption
4/5 Exclusive Offer for HDFC Bank Customers: Customers opting to purchase the Samsung Galaxy S24 series through Blinkit can take advantage of an exclusive offer. Utilizing an HDFC Bank credit card during the purchase process grants customers an instant cashback of Rs. 5000, adding an extra incentive to choose Blinkit as the preferred delivery platform. (Reuters)
image caption
5/5 Availability: Residents in key metropolitan areas such as Delhi-NCR, Bengaluru, and Mumbai have the privilege of ordering the Samsung Galaxy S24 Ultra, Samsung Galaxy S24 Plus, and Samsung Galaxy S24 smartphones through Blinkit. The partnership promises swift and efficient delivery. (Bloomberg)
Bistro app
icon View all Images
Blinkit launches Bistro app, offering 10-minute food deliveries to compete with rivals like Zepto and Swiggy. (Blinkit)

Blinkit, the quick-commerce platform owned by Zomato, has launched a new app called Bistro, designed to provide food deliveries in just 10 minutes. This move comes as part of Blinkit's strategy to compete with similar services from rivals like Zepto Cafe and Swiggy Bolt.

How Bistro Works

Bistro operates similarly to its competitors, offering a selection of meals, snacks, and beverages that are prepared in kitchens located strategically across different areas. At present, the app appears to be in a testing phase, available only in select regions of Gurugram.

You may be interested in

MobilesTablets Laptops
Vivo X100 Pro 5G
  • Asteroid Black
  • 16 GB RAM
  • 512 GB Storage
Xiaomi 14 Ultra
  • Black
  • 16 GB RAM
  • 512 GB Storage
Motorola Razr 50 Ultra
  • 12 GB RAM
  • 256 GB Storage
  • 6.9 inches Display Size
Samsung Galaxy S24 Plus 5G
  • Cobalt Violet
  • 12 GB RAM
  • 256 GB Storage

Also read: BSNL takes on Jio and Airtel with 1300GB data plan for 333 and new offers- All details

Also read
Looking for a smartphone? To check mobile finder click here.

The app's description on the Google Play Store highlights its ability to meet the needs of users looking for a quick food option. It promises to deliver a wide range of food choices, including snacks, meals, and drinks, in just 10 minutes. "Whether you're craving a snack or a meal, Bistro brings food straight to your door, fast," the description reads.

Leveraging Blinkit's Delivery Network

Blinkit's existing delivery network, which includes dark stores and its established logistics infrastructure, may give Bistro an advantage over its competitors. By utilising these resources, Blinkit aims to offer faster delivery times and extend the reach of Bistro beyond its initial areas of operation.

Also read: Photography tips: Essential camera lenses that are worth owning

The Bistro app became available on Google Play on December 6, 2024, but is not yet listed on the Apple iOS Store. Its launch follows a day after Zepto, another quick-commerce company, announced plans to introduce a separate app for Zepto Cafe, which has gained popularity in the quick-delivery food sector.

Also read: WhatsApp's upcoming message translation feature may save you a lot of time—What we know

Bistro vs Zepto Cafe

In comparison to Zepto Cafe, which is expanding its physical outlets, Bistro's model relies on cloud kitchens and optimised processes to meet its 10-minute delivery promise. Both Bistro and Zepto Cafe, along with Swiggy Bolt, provide a similar menu of quick bites like coffee, sandwiches, pastries, pizzas, and samosas.

This is not Zomato's first attempt at offering quick food delivery. Previously, Zomato launched a service called Zomato Instant, which was discontinued. It remains to be seen how successful Bistro will be in the competitive 10-minute food delivery market.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 13 Dec, 14:48 IST
Tags:
NEXT ARTICLE BEGINS