boAt better than Apple advertisement: Here's what social media thinks | Tech News

boAt better than Apple advertisement: Here's what social media thinks

boAt stirred up social media by challenging Apple in an advertisement. The ad urged people not to be loyal "Fanboys" of Apple but to become "boAtheads" instead.

By: MOHAMMAD REHAN KHAN
| Updated on: Apr 01 2024, 10:41 IST
boAT ad
Social media reacts to boAT's ad, with opinions divided on whether it's a smart marketing move or an awkward attempt to compete with Apple. (boAT)

In the world of tech, where giants like Apple reign supreme, it takes courage for a smaller player to step up and challenge the status quo. That's precisely what Indian audio brand boAt did with its recent advertisement, sparking a heated debate on social media.

The advertisement, shared on social media platforms X, featured boAt's earbuds alongside an Apple, with the caption "Think better" and a call to action: "Don't be a Fanboy, be a boAthead." It was a clear shot fired at Apple, aimed at encouraging consumers to rethink their loyalty to the tech giant.

You may be interested in

MobilesTablets Laptops
5% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
4% OFF
Samsung Galaxy S24 Ultra
  • Titanium Black
  • 12 GB RAM
  • 256 GB Storage
Vivo X100 Pro 5G
  • Asteroid Black
  • 16 GB RAM
  • 512 GB Storage
16% OFF
Xiaomi 14
  • Matte Black
  • 12 GB RAM
  • 512 GB Storage

Also read: Top earbuds under Rs. 2000: A brief look at boat Airdopes Atom 8, pTron Bassbuds Duo and more

Also read
Looking for a smartphone? To check mobile finder click here.

Unsurprisingly, the ad garnered mixed reactions from social media users. Some praised boAt for its audacity and willingness to challenge industry giants. They saw it as a refreshing change and applauded boAt for promoting Indian brands and offering competitive alternatives to global players.

boAt vs Apple advertisement: Maruti trolling Mercedes?

However, not everyone was impressed. One user pointed out that while confidence is admirable, boAt still has a long way to go before it can match to Samsung let alone Apple. Comparisons were drawn to other industries, with one user relating boAt's jab at Apple to Maruti trolling Mercedes—a comparison that didn't sit well with everyone.

Others questioned the effectiveness of the ad, suggesting that it might come off as cringe-worthy or even desperate. However, some defended boAt, praising the company's founder, Aman Gupta, for his marketing savvy. They speculated that the controversial ad was a strategic move to position boAt as a viable alternative to Apple for consumers who value performance over brand cachet.

Interestingly, some users shared their personal experiences, revealing that they own both Apple and boAt products and find little difference in quality between the two. For them, brand loyalty is secondary to functionality and affordability, making boAt a compelling choice.

One more thing! We are now on WhatsApp Channels! Follow us there so you never miss any updates from the world of technology. ‎To follow the HT Tech channel on WhatsApp, click here to join now!

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 31 Mar, 21:24 IST
Tags:
NEXT ARTICLE BEGINS