Energizer’s ambitious 18,000mAh battery phone is a big flop on Indiegogo | HT Tech

Energizer’s ambitious 18,000mAh battery phone is a big flop on Indiegogo

Energizer Power Max P18K phone would have been the first phone in the world to feature 18,000mAh battery. Does the Indiegogo failure mean end of road for the ambitious phone?

By: KUL BHUSHAN
| Updated on: May 01 2019, 15:59 IST
Energizer Power Max P18K was launched at MWC 2019
Energizer Power Max P18K was launched at MWC 2019 (AP)
Energizer Power Max P18K was launched at MWC 2019
Energizer Power Max P18K was launched at MWC 2019 (AP)

Energizer had grabbed everyone's attention earlier this year at Mobile World Congress (MWC) with a phone that features a gigantic 18,000mAh battery. Called Energizer Power Max P18K, the phone looked little odd with 18mm thickness. The company had aimed to launch the phone this year and bet on a crowd-funding campaign Indiegogo. Unfortunately, Energizer Power Max P18K failed to meet the target.

Avenir Telecom, the company which has the license to Energizer's brand name for phones, aimed to achieve $1.2 million in total funding. The company, however, could only get $15,005, not even half of the goal. The phone was available to early users via Indiegogo for about $549 with shipping promised to start in October this year.

Even though Avenir Telecom's crowd-sourcing campaign failed, the company hasn't given up on the phone. "Although it didn't reach its goal, we will work on further improvement on the P18K (design, thickness, etc.) as we do believe there is a rising interest for smartphones with incredible battery life, which can also be used as power banks," the company is quoted as saying.

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As far as other specifications go, the phone features a 6.2-inch LCD display. It has a pop-up dual camera for selfies and a triple-rear camera setup. Running on Android Pie, it's powered by a MediaTek processor, 6GB of RAM, and 128GB of default internal storage. The 18,000mAh battery does support fast charging, but it takes roughly eight hours to fully charge it.

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First Published Date: 01 May, 15:57 IST
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