Facebook acquires GrokStyle virtual search start-up to boost AI capabilities | HT Tech

Facebook acquires GrokStyle virtual search start-up to boost AI capabilities

The basic idea is to allow users to match a piece of furniture or a light fixture in an image to visually find similar ones in stock at stores

By: INDO ASIAN NEWS SERVICE
| Updated on: Feb 10 2019, 13:48 IST
Facebook acquires virtual search start-up to grow its AI
Facebook acquires virtual search start-up to grow its AI (Getty Images/iStockphoto)

In an attempt to enable users shop better using Artificial Intelligence (AI) capabilities, Facebook has acquired US-based virtual search start-up, GrokStyle, at an undisclosed amount.

"We are excited to welcome GrokStyle to Facebook. Their team and technology will contribute to our AI capabilities," CNET quoted Facebook spokeswoman, Vanessa Chan as saying on Friday.

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The basic idea is to allow users to match a piece of furniture or a light fixture in an image to visually find similar ones in stock at stores, TechCrunch reported.

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"Today, we are excited to share that we are moving on as a team and we will continue using our AI to build great visual search experiences for retail," GrokStyle wrote in a blog-post.

GrokStyle also noted on its LinkedIn page that it has been acquired by Facebook.

Based in San Francisco, the start-up was founded in 2015.

ALSO READ: Food delivery apps bet big on Artificial Intelligence to boost delivery in India

 

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First Published Date: 10 Feb, 13:48 IST
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