Facebook to ease creation of Instagram shops for influencers | Tech News

Facebook to ease creation of Instagram shops for influencers

Facebook is also testing a new affiliate tool to enable people to get paid for product promotion

By:BLOOMBERG
| Updated on: Aug 21 2022, 18:04 IST
Instagram shpping
Instagram shpping (AP)

Facebook Inc. Chief Executive Officer Mark Zuckerberg said the social network is making it easier for content creators to set up their own digital shops on photo-sharing app Instagram.

During a company event on Tuesday aimed at social media influencers, Zuckerberg said Facebook will let creators add shops on their personal Instagram profile pages and link their accounts with merchandise companies such as Fanjoy or Bravado.

You may be interested in

MobilesTablets Laptops
7% OFF
Apple iPhone 15 Pro Max
  • Black Titanium
  • 8 GB RAM
  • 256 GB Storage
28% OFF
Samsung Galaxy S23 Ultra 5G
  • Green
  • 12 GB RAM
  • 256 GB Storage
Google Pixel 8 Pro
  • Obsidian
  • 12 GB RAM
  • 128 GB Storage
Apple iPhone 15 Plus
  • Black
  • 6 GB RAM
  • 128 GB Storage

The Menlo Park, California-based company is also testing a new affiliate tool to enable people to get paid for product promotion, Zuckerberg said. The feature will allow Instagram creators to earn a commission for purchases that are made through their recommendations to their followers. Brands will set their own commission rates, he said.

Also read
Looking for a smartphone? To check mobile finder click here.

The announcements are part of a larger push by Facebook and Instagram to lure creators with new monetization tools as they fend off competition from social media rivals such as Snapchat and TikTok. During the pandemic, Facebook has also been pushing its e-commerce offerings to attract small businesses that ramped up their digital outreach to find new customers when traffic at brick-and-mortar shops declined.

Catch all the Latest Tech News, Mobile News, Laptop News, Gaming news, Wearables News , How To News, also keep up with us on Whatsapp channel,Twitter, Facebook, Google News, and Instagram. For our latest videos, subscribe to our YouTube channel.

First Published Date: 09 Jun, 10:19 IST
NEXT ARTICLE BEGINS