General Motors gets a whole new brand logo to highlight EV future

The "m" in the new GM logo is a nod to the shape of an electrical plug, the company said.

(COMBO) This combination of pictures created on January 08, 2021 shows (From L) the General Motors logo is displayed at the New York International Auto Show April 8, 2009 in New York, and a handout image released by General Motors on January 8, 2021, shows GM's new logo. - The venerable automaker General Motors wants to change its image to highlight its efforts in electric vehicles, starting with its logo. The new symbol "builds on a strong heritage while adding a more modern and dynamic touch to GM's traditional blue square," the group said in a release on January 8, 2021. (Photos by STAN HONDA and - / various sources / AFP) / RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT "AFP PHOTO / GENERAL MOTORS " - NO MARKETING - NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS (AFP)

General Motors on Friday unveiled a new corporate logo, its first major logo change since 1964, as part of a new campaign to accelerate the automaker's focus on electric vehicles (EVs).

The "m" in the new GM logo is a nod to the shape of an electrical plug, the company said.

The campaign includes a previously announced $27 billion investment in EV and autonomous vehicles (AV) through 2025 and the launch of 30 new EVs by 2025-end.

"There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles," said Deborah Wahl, GM global chief marketing officer.

GM said it would launch a new website on January 11 that will focus on the automaker's work across electrification and autonomous driving.