GM Temporarily Suspends Twitter Advertising After Musk Takeover

General Motors is temporarily suspending advertising on Twitter after the social media platform was acquired by Elon Musk, the head of rival automaker Tesla.

By:BLOOMBERG
| Updated on: Oct 29 2022, 19:44 IST

When Elon Musk tweet sparked horror online abuse against Vijaya Gadde at Twitter

1/6 Elon Musk tweet back in April had sparked a storm against Twitter's Vijaya Gadde. The SpaceX and Tesla CEO’s previous tweets have caused a controversy following his completed takeover of Twitter. (PowerfulJRE YouTube)

image caption — 2/6 Elon Musk’s old tweets about Twitter’s top lawyer Vijaya Gadde are back in the spotlight after he took a bold step on his first day as the new owner of Twitter by firing Twitter Chief Executive Parag Agrawal, Chief Financial Officer Ned Segal and legal affairs and policy chief Vijaya Gadde. (Wikimedia Commons)

3/6 Musk was responding to a tweet from Saagar Enjeti, host of a political podcast and called the move “incredibly inappropriate.” According to Bloomberg, while Musk didn't identify Gadde by name, the post was in response to an article in which she was mentioned. (AFP)

5/6 Musk has frequently used the social media platform as a way to criticize the company’s decisions, especially when they involve banning accounts from people who violate Twitter's rules and policies. Twitter has banned people like American rapper Ye, formerly known as Kanye West due a couple of anti-semitic tweets recently. (PTI)

GM talking with Twitter to discuss how the platform will change and will stop advertising until it has a better understanding of what will happen to it with Musk now at the helm. (REUTERS)

General Motors Co. is temporarily suspending advertising on Twitter Inc. after the social media platform was acquired by Elon Musk, the head of rival automaker Tesla Inc.

The Detroit automaker, which is racing to catch up with Tesla in electric vehicle development, said Friday it's talking with Twitter to discuss how the platform will change and will stop advertising until it has a better understanding of what will happen to it with Musk now at the helm.

“We are engaging with Twitter to understand the direction of the platform under their new ownership,” spokesman David Barnas said in a statement. “As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. Our customer care interactions on Twitter will continue.”

Ford Motor Co. and Stellantis NV, which owns the Jeep and Ram brands, did not immediately reply to a request for comment. GM's decision was first reported by CNBC.

Since completing his acquisition Thursday, Musk has said he will convene a content council to make decisions about standards for users and their tweets. Among the considerations will be whether public figures who have been suspended, such as former President Donald Trump, will be allowed back on the platform.

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