# Google Faces Widening Antitrust Probe Over Online Ads in Canada | Tech News (HT Tech) > Canada’s Competition Bureau secured a court order allowing it to deepen a long-running investigation into the advertising market power of Alphabet Inc.’s Google. # Google Faces Widening Antitrust Probe Over Online Ads in Canada ## Canada’s Competition Bureau secured a court order allowing it to deepen a long-running investigation into the advertising market power of Alphabet Inc.’s Google. Mar 01 2024, 07:24 IST ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook.png) ![Follow on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/follow-us-facebook-hover.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Share.png) ![Share](https://images.hindustantimes.com/tech/static/revamp/images/png/Shareclicked.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp.png) ![Share on WhatsApp](https://images.hindustantimes.com/tech/static/revamp/images/png/whatsapp-hover.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter.png) ![Share on Twitter](https://images.hindustantimes.com/tech/static/revamp/images/png/twitter-hover.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook.png) ![Share on Facebook](https://images.hindustantimes.com/tech/static/revamp/images/png/facebook-hover.png) ![Bookmark](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmark.png) ![Bookmarked](https://images.hindustantimes.com/tech/static/revamp/images/png/Bookmarked.png) ![Account Setup](https://images.hindustantimes.com/tech/img/2024/03/01/1600x900/google6_1708012920183_1709257866816.jpg) Canada's Competition Bureau expands investigation into Google's advertising market power, focusing on display advertising technology and possible 'predatory' pricing. (unsplash) ![Author Photo](https://images.hindustantimes.com/tech/static/revamp/images/png/HTTech-new-circle-logo.png) ### By BLOOMBERG Canada’s Competition Bureau secured a court order allowing it to deepen a long-running investigation into the advertising market power of Alphabet Inc.’s Google. The watchdog’s investigation started in 2020, and initially focused on whether Google was using its share of the video advertising business to gain power in the market for advertiser buying tools. That probe has been extended to look at Google’s power across the display advertising technology business, the Canadian watchdog said Thursday. The agency said it was investigating the possibilities Google is using “predatory” pricing in the ad-tech market, reducing choices and hindering innovation in the market for online display ads. Also read click here. The court order compels the Mountain View, California-based company to produce evidence for the bureau’s investigation. Although Canada’s antitrust enforcement is not considered the world’s fiercest, the expanded investigation adds to Google’s mounting legal and regulatory woes as it faces investigations and court cases across its broad suite of services, including its app store and now artificial intelligence. Google owns four of the largest online advertising technology services used in Canada, according to the bureau, including AdX and Display & Video 360. ## Also, read other top stories today: Google Maps Glanceable directions update is rolling out to users and it provides new, easy-to-use navigation features. Some interesting details in this article. Check it out here. After Google Gemini sparked a racism row, CEO Sundar Pichai had some tough things to say. Read Sundar Pichai's tough talk to staff here. Google's shoddy job! Google has a chronic habit of dashing off half-baked AI products and neglecting safety checks. Read all about it here. One more thing! We are now on WhatsApp Channels! 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