Hollywood's new screen | HT Tech

Hollywood's new screen

Two years ago, Hollywood talent agent Ari Emanuel made a statement about the future of media. He said he could see a time when certain movies premiered on Facebook instead of in theatres.

By: FRED VOGELSTEIN, THE WASHINGTON POST
| Updated on: Feb 04 2012, 22:46 IST

Two years ago, Hollywood talent agent Ari Emanuel made a statement about the future of media. He said he could see a time when certain movies premiered on Facebook instead of in theatres. 'For the $150 million movie, you'll still need to go to Warner Brothers, but for the $25 million movie, probably not,' he said at a San Francisco conference.

After a decade of war with Silicon Valley, Hollywood executives are increasingly looking at deals with firms such as Facebook, Google, Apple and Amazon.

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The initial public offering documents that Facebook filed this past week reveal just how big an advertising and distribution juggernaut it has become. Going public is a seminal moment for a company. It means the world gets to see once-private financial statements. Employees and investors who have been paid largely in stock or some other illiquid compensation finally can turn that into cash.

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Already, founder and chief executive Mark Zuckerberg has signed up Netflix, Hulu and the music service Spotify as content-sharing partners.

Even for a company with Facebook's massive distribution, true content deals with Hollywood don't get done without hundreds of millions of dollars changing hands.

As a private company, Facebook didn't have that kind of money. As a public company, it will have it in torrents. The world's eyeballs are increasingly online. It is where Hollywood will go as well.

Fred Vogelstein is a contributing editor for Wired magazine.

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First Published Date: 04 Feb, 22:39 IST
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