In latest Twitter Blue push, Elon Musk vows big earning opportunities for verified accounts - at a cost

In an attempt to push the Twitter Blue subscription, Twitter chief Elon Musk tells users that they can “earn thousands of dollars per month in advertising revenue” if they become verified users.

| Updated on: Jul 22 2023, 22:19 IST
5 Tech Titans who reacted to Twitter-killer Threads - Jack Dorsey to Elon Musk, check it out
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1/7 On their part, Adam Mosseri, Head of Instagram, posted this note on the Threads app, “Here we go. We have lots of work to do, but we’re looking to build an open, civil place for people to have conversations.” (REUTERS)
Elon Musk
2/7 At the same time, Meta Platforms CEO, Mark Zuckerberg said, "Our vision is to take the best parts of Instagram and create a new experience for text, ideas, and discussing what's on your mind.” (AP)
Elon Musk
3/7 Elon Musk - While Musk did not directly talk about the Threads app, the Twitter chief took a dig at Meta CEO Mark Zuckerberg’s comment about how Twitter runs, saying, “It is infinitely preferable to be attacked by strangers on Twitter than indulge in the false happiness of hide-the-pain Instagram.” Musk also responded to a meme with a laughing emoji on Twitter which showed a keyboard with copy-and-paste buttons, implying that Threads was just a copycat of Twitter. (REUTERS)
Elon Musk
4/7 Jack Dorsey - The former Twitter CEO and current co-founder of Bluesky Social mocked the similar interface of several Twitter alternatives in a tweet. He wrote, “We wanted flying cars, instead we got 7 Twitter clones.” (REUTERS)
Elon Musk
5/7 Bill Gates - Announcing his arrival on the new microblogging platform, Microsoft co-founder Bill Gates wrote on Threads, “I’m excited to jump into @threadsapp,” while also sharing a GIF of him jumping over a chair. (REUTERS)
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6/7 Carl Pei - Nothing co-founder and CEO Carl Pei has also joined Threads. In his first post, he wrote, “I don’t know if Threads is going to make it or not, but at least it has closed the door for Bluesky.” (Bloomberg)
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7/7 M.G. Siegler - In a tweet, M.G. Siegler, general partner at Google Ventures wrote about Threads, “Sort of strange that Instagram is about to launch Threads to try to eat Twitter just as Retro is starting to eat Instagram Stories…” (Google Ventures)
Elon Musk
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Elon Musk promises earning opportunities for verified users. (REUTERS)

Twitter has been attempting to push its subscription plan, Twitter Blue, a lot in recent times. Earlier today, the Twitter Support page reported that only verified accounts will get to send unlimited DMs, while unverified accounts will face a daily limit. After taking away the DM privileges, Elon Musk, the owner of the platform, has come out and promised big earning opportunities to anyone that buys the subscription. He even claimed that verified accounts will get the chance to earn thousands of dollars!

Musk shared a tweet on Saturday, highlighting the proposition. He said, “Many accounts on this platform can earn thousands of dollars per month in advertising revenue sharing if they become verified subscribers”. He further added, sharing the details of the Twitter Blue plan, “Takes 2 mins to become a verified subscriber for $7/month (annual plan)”.

Musk pushes users to buy Twitter Blue

Elon Musk has also shared another incentive to join the verified users, by offering one more avenue of earning through Twitter. In a subsequent tweet, he said, “You'll soon also be paid for ads appearing when others view your profile page, approximately doubling payouts”.

Twitter has been in a bit of a rut lately, as Musk himself revealed that, “We're still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load”. The problem the company is facing at the moment is that Twitter Blue subscriptions have not really reached the height Musk initially believed, while advertisers have been exiting consistently over the dearth of revenue.

Recently, some Twitter users have come out and stated that the platform has started paying them for the content that they share. This new policy seems to be an additional reward on top of that.

One user reacted to the news and said, “Yes, I made good money on Twitter for the first time thanks to you. I'm grateful to you for this, Elon”.

Another highlighted the long review process and tweeted, “I would greatly appreciate this kind of revenue for my family. But it's frustrating that I've been “under review” for so long considering I meet all of the requirements”.

Another user humorously highlighted an underrated benefit of subscribing to Twitter Blue saying, “Not only can you make money but you can flex your blue checkmark out in public”.

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First Published Date: 22 Jul, 22:17 IST