Instagram Testing Copycat Version of BeReal photo app | Tech News

Instagram Testing Copycat Version of BeReal photo app

Meta Platforms Inc.’s Instagram appears to be copying another up-and-coming social media competitor: BeReal, the popular photo app.

By:BLOOMBERG
| Updated on: Aug 23 2022, 22:54 IST
7 Instagram features that you must try- from knowing who is Online to sending silent messages
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1/7 Know who is online on Instagram: Once you open the app, at the top of your inbox, you can see who is free to chat at that moment, helping you find serendipitous opportunities to connect with friends. (Pixabay)
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2/7 Send silent messages: Send messages without notifying friends late at night or when they’re busy by adding “@silent” in your message. Now you can reach out without worrying about sending unwanted notifications. (REUTERS)
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3/7 Reply while you browse: Receive a new message while you are browsing your feed? You can now reply without going to your inbox and losing your place. This new feature makes it that much easier and more convenient to chat while on the app. (Pixabay)
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4/7 Quickly send to friends: You can reshare interesting content without interrupting your Instagram experience. By tapping and holding the share button, you can effortlessly reshare posts to your closest friends. (AP)
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5/7 Keep it on the lo-fi: Feeling chill? Try the new lo-fi chat theme to make your conversations feel more personal. (Reuters)
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6/7 Create a poll with your squad: Deciding where to go to dinner or what time to meet up? Instagram is bringing one of Messenger’s most beloved group chat features on the app so you can create a poll directly in your group chat. (Unsplash)
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7/7 Play, pause, and re-play: Enabled by integrations with Apple Music, Amazon Music, and Spotify coming soon, you can now share a 30-second preview of that song you just can’t get out of your head, and your friends can listen directly from your chat. (Pixabay)
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Instagram, Meta’s own photo- and video-sharing app, is testing a feature that looks almost identical to BeReal (REUTERS)

Meta Platforms Inc.'s Instagram appears to be copying another up-and-coming social media competitor: BeReal, the popular photo app that prompts users to take and post an image once a day at the same time as all their friends.

Instagram, Meta's own photo- and video-sharing app, is testing a feature that looks almost identical to BeReal, according to a screenshot posted on Twitter by developer Alessandro Paluzzi. In the image, Instagram asks users to “Join IG Candid Challenges” and “everyday at a different time, get a notification to capture and share a photo in 2 minutes.”

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That's the basic premise of BeReal. An Instagram spokesperson said the tool is an “internal prototype” that is “not testing externally.” A BeReal spokesman had no immediate comment.

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BeReal, founded in 2020 and headquartered in Paris, has become popular with teenagers thanks to its push to get people to post at the same time. Snapping images at an unexpected time each day has also led to a less polished experience, because users aren't spending time staging, editing or perfecting the images -- a frequent criticism of the posts on Instagram.

Meta has a history of copying the features of upstart competitors, including Snapchat's Stories product and TikTok's short-form videos. BeReal has raised money from venture capital firms such as Andreessen Horowitz and Accel.

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First Published Date: 23 Aug, 22:53 IST
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