Instagram introduces Guides: A new way to find recommendations
- Instagram is making it easier for you to find reliable information and inspiration from your favourite accounts
To help you find reliable information and the right inspiration from your favourite account, Instagram has introduced Guides. Guides will help you discover “recommendations, tips and other content from your favourite creators, public figures, organisations and publishers on Instagram”.
Starting today, you can check out Guides – a new way to discover recommendations on Instagram.— Adam Mosseri 😷 (@mosseri) May 18, 2020
We know people are struggling due to COVID-19, so the first Guides focus on wellness content from respected organizations and creators.
Find out more: https://t.co/nade33EfoM pic.twitter.com/AgivMXB1vk
Since many people are struggling due to the Covid-19 pandemic, Instagram is first focusing its Guides on wellness content.
“We'll enable creators to connect with expert organizations to share resources during this time, including tips on how to look after your well-being, maintaining connection with others or managing anxiety or grief,” Instagram said in its release today.
“To view a Guide, visit the profile of participating creators or organisations like @afspnational, @heads_together, @vitaalere, @klicksafe, @headspace_aus, @deepikapadukone, @sudahdong and @eenfance. Then, tap the middle icon to view their Guides. In the coming days, you'll also be able to access Guides within the Explore tab,” the release explains.
When you are viewing a Guide, you can see posts and videos that the creator has curated, paired with helpful tips and advice. If you want to learn more about a specific post, you can tap on the image or video to view the original Instagram post.
You can also share a Guide to your story or send to someone else via a direct message (DM) by tapping on the share button in the upper right corner.
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